January 7, 2013
I have donated small annual amounts to NWF for over 20 years. I also subscribe my nieces and nephews to their children's magazines. I often wonder how much money is wasted when I find bulky materials from them in the mail, on an increasing pace -almost weekly! They have taken the nonprofit marketing strategy of 'if a person is gifted with something, whether it be stationary or other gifts, then they will feel compelled to make a donation in return' to a very extreme degree. A part of protecting the environment for our children's future includes conserving precious resources and carefully considering how money is spent. Furthermore, their record keeping is deplorable. I am constantly receiving notices that it is time to renew my membership or a magazine subscription when I just paid/renewed. I have been double charged on many occasions and have not once received a reply to a number of email requests for support. I think their magazines are wonderful for kids, but they really need to spend more time engaging their members on social media and via email with educational pieces and reports on what is being accomplished with member funds. If this is done right and proper member services are in place, then a new social marketing trend will happen naturally and they can stop their abusing snail mail practices and do some real good. Until then, I am done with NWF, as there are so many other great nonprofits that can use my regular small contributions.
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