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Pusong Pinoy (Heart of a Filipino)
December 19, 2012

If I can name one non-profit organization that deserves support from corporate sponsors, that would be Pusong Pinoy. Any corporate sponsor will find reassurance in the proven success of this all-volunteer group. Nearly 4 years in existence, Pusong Pinoy is a rare concept in volunteerism. Volunteers span the globe and "meet" on-line in a social medium that keeps them up to date on the latest project or success story. Many of these 'heroes' are complete strangers who've only met on-line but share a common goal, that of improving the education of Filipino children in public schools. Realizing the gargantuan task of gathering & distributing used books and mobilizing volunteers who will do the leg-work, Pusong Pinoy has effectively leveraged their brand & reputation by getting other civic-organizations involved. The result: a collaboration of like-minded apolitical organizations who still care for those who may seem to have been forgotten. In essence Pusong Pinoy has taken the 'bayanihan spirit' to a whole new level - a global crusade that knows no borders. Everyone knows that education is the 'great equalizer'. At the heart of Pusong Pinoy is the hope that with education we can take the Philippines to first world status. That is the dream & Pusong Pinoy is the magic behind that dream.

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