I put exceeds expectations because I believe their HEART and INTENT is in the right place. I think their Fundraising Methods are outdated. They need to use more Internet and less mail service. Partnering with Carnival Cruise Lines was a smart move. But they need to do more to develop that relationship and those cruising on their ships. That is a an audience of 64,000+ every week. And there are people like myself who cruise with Carnival 7 or 8 times a year that would more than happy to volunteer to assist St Jude in getting the word out on these ships. We are cruising on them anyway, so there would be ZERO cost to St Jude.