Parenting is a tough job! There are tons of "experts" and approaches out there that will tell you what you are doing wrong, and what you should do instead. It can create a lot of guilt & confusion. API strives to support parents in following their instincts, their HEARTS, and parenting in ways that come natural to them. I really appreciate the "guidelines, not rules/techniques" approach that API offers... And trains their international leaders to share with others. The online tools & resources they provide to parents are also top notch!