September 30, 2012
I am thankful to see this non-partisan non-profit addressing a critical national need. There is a deep-seated perception that the public is apathetic when it comes to engaging with civic issues and participating in elections. And some people ARE apathetic. But the lack of voter participation is a complex issue with many causes. Project Vote Smart squarely addresses two of them: (1) Project Vote Smart doesn't pick sides--we're all tired of politicians gerrymandering not only their districts and the election process itself, but also, gerrymandering the public into clumsy black-and-white choices about party affiliation. Like many, I'm more interested in the quality of the candidate. (2) Project Vote Smart presents clear information--I've been an information designer for 20 years--technical manuals, websites, grant proposals--and know how difficult it can be to present complex information simply. People are busy, so what may seem like apathy may simply be confusion and a lack of interest in trying to figure it out themselves.
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MY ROLE:General Member of the Public