September 19, 2012
You got to love how $15 million of a $20 million dollar TV advertising budget (Form 990 FY 2010-2011 Part IX Line 12) & $5.5 million of a $7.3 million dollar Event Production budget (Line 24d) is classified as a 'Program Expense'. If you were to move these line items from a program to a fundraising expense (because events and the advertising to get people to do those events are...if I'm not mistaken...fundraising, right?) that moves a total of $20.5 million that, in my opinion, have been classified incorrectly. In FY 2010-2011 charity navigator lists the following percentages for each dollar that comes in: 75% programs, 7.6% admin, and 17.2% fundraising. I propose that these numbers should be updated to reflect what is actually being done: 70.4% programs, 7.6% admin, and 22.4% fundraising. I'm steering clear of all other topics but for all the people who leave comments scolding the people who are upset about how this organization operates...here are some actual facts based on their own tax information.
How does this organization compare with others in the same sector?
How much of an impact do you think this organization has?
Will you recommend this organization to others?
When was your last experience with this nonprofit?
MY ROLE:Professional with expertise in this field