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Family Service of Morris County
June 22, 2012

iMedia inc, an interactive agency with more than 25 years of digital marketing and online experience, was particularly pleased when local charity Family Service of Morris County (FSMC) had won its 2011 Holiday Charity Vote, an experiment for interactive Holiday giving. iMedia created a Facebook tab that gave people the opportunity to select one of three worthy charities. For every vote cast, iMedia donated $2 to the winning charity. It was clear that FSMC, an organization located in our own Morris county, was the early and consistent favorite. Word of mouth, especially amplified through Facebook and Twitter, favored the hyper-local choice.

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