May 25, 2012
I worked for Women Thrive Worldwide for over three years doing digital marketing and online partnerships. I cant say without hesitation that my colleagues were some of the brightest and driven non-profit professionals around. Here are what I view as Women Thrive's strengths: 1. An idealistic, but pragmatic, approach to change: From how we ran meetings to our policy positions, our values of promoting change within existing avenues for maximum impact imbued our work. 2. A commitment to changing the world by changing basic household economics. Women are more likely to spend their income on food and school for their children. This simple principle inspired us to help women around the world earn the incomes they need to pull their families out of poverty. 3. An understanding of our target markets: Women Thrive's Communications, Marketing and Outreach team remained very clear and focused on who are members are and what makes them tick. We used research and data to back up our assumptions and make marketing decisions. It's leader, Anu Palan's, vision and management skills allowed us to grow our individual members and coalition exponentially. 4. A top-notch global development policy team - Ritu Sharma, Seema Jalan, and Lara Pukatch are not only brilliant policy minds, they also know how to communicate and influence others towards our cause- whether those are donors, partners, or Senators.
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