September 25, 2012
I kicked up my own Cool Dog campaign in my town after finding a dog inside a 106 degree car in 2007. The town Animal Control Officer refused to release the dog until the owner returned, 25 minutes later. That made me realize the breadth and depth of ignorance on a problem that is pervasive. My successes I owe much to RedRover for providing educational materials and resources which I learned much from. They also offered needed support and credibility to my efforts. RedRover is providing a REAL and very tangible product that is helping achieve the most important element in changing our culture to realize the value and inherent worth of animal life, and what animals bring to human life - and that animals deserver respect and kindness in their own right.
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