My Nonprofit Reviews
Review for Wounded Warrior Project, Jacksonville, FL, USA
I checked out this organization on BBB's site and the thing that caught my attention was the money dircted to "public awareness" comprised the largest chunk and in the body of the paragraph describing the "programs" I couldn't find a definition of "public awareness"; which sounds like advertising to me. I believe that if their advertising expenses are lumped under that category it greatly affects the number that reflects the portion of donations going directly to effective programs. This would be a misleading manipulation of the numbers. So, for me, there is this blank area, the undefined "public awareness", that makes me wonder about it's absence and how the numbers would work out if it turns out to be advertising and were placed in that category.
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