December 14, 2011
I checked out this organization on BBB's site and the thing that caught my attention was the money dircted to "public awareness" comprised the largest chunk and in the body of the paragraph describing the "programs" I couldn't find a definition of "public awareness"; which sounds like advertising to me. I believe that if their advertising expenses are lumped under that category it greatly affects the number that reflects the portion of donations going directly to effective programs. This would be a misleading manipulation of the numbers. So, for me, there is this blank area, the undefined "public awareness", that makes me wonder about it's absence and how the numbers would work out if it turns out to be advertising and were placed in that category.
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How much of an impact do you think this organization has?
When was your last experience with this nonprofit?
MY ROLE:General Member of the Public Review from CharityNavigator