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The Results are In- and They Will Surprise You

Yesterday we tallied and released the results of the 2009 Green Choice Awards, and what we came up with is amazingly unexpected. Across the board, grassroots organizations were more reviewed, and more highly reviewed, than any of the more well-known environmental nonprofits that we would all expect to see feature prominently in a contest like this one.

To see the results of the 2009 Green Choice Awards, click here.

This outcome has a number of interesting applications for the environmental nonprofit sector, and perhaps the future of green industry in general. Why did local, grassroots groups do so much better? You would think that since larger, more well-known groups reach more people, they would get more reviews, but this was not the case.

Through personal, experiential reviews, GreatNonprofits showcases the real human impact that organizations have. Perhaps the 2009 Green Choice Awards has revealed the fact that grassroots organizations, through deeper and more complete connections with their followers, are able to have more impact in their communities than national organizations that focus on breadth as opposed to depth. Could this indicate that success in promoting greener living and the engagement of every citizen in saving our environment should be fought from the bottom up?

While important strides towards a cleaner environment are indeed made by large groups, the results of the 2009 Green Choice Awards could indicate that the future of this movement lies in the dynamic engagement created by grassroots nonprofits.

What do you think the results of 2009 Green Choice tell us? And what should we do about it? Post your comments below.

If you are a member of the press, or would like to cover the 2009 Green Choice Awards in your blog, contact Shari

by shariilsen

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