I've had the fortunate opportunity to see how VegFund operates closely, and they are one of the most effective animal advocacy groups I know dollar for dollar. They run several campaigns that approach animal advocacy from entirely new ways filling a niche unlike any other organization. Campaigns range from mobilizing volunteers at events around the world for direct food outreach to results-driven, online video-outreach campaigns that have awakened millions of people to what factory farming looks like from the victim's perspective. The best part of VegFund is their tiny, yet devoutly dedicated and competent staff who continue to adapt, improve and trial outreach efforts. This has already lead to exciting results that have then been amplified into powerful campaigns in 2011 alone. Two of my favorite things about VegFund are: One, they clearly pursue animal rights from an abolitionist perspective in every one of their events and campaigns influencing thousands of people towards veganism; Two, they have excellent leadership that focuses on inspiring and informing people in a non-combative, matter-of-fact, friendly manner. VegFund is a small, yet hot animal rights organization that has many new, promising ideas that will further evolve the face of animal advocacy, and should be watched in 2012.
VegFund is a unique and essential resource for hundreds of grassroots activists, groups and organizations who work to end cruelty to farmed animals. The vegan movement has been on a rise in the past decade however most groups still operate on shoe-string budgets and with limited access to professional expertise (marketing, legal, technology etc.). VegFund provides much-needed financial grants for outreach projects but it also provides free consulting allowing others to be much more effective in their outreach. In just over two years of its existence, and only made of a small, mostly volunteer-based team, VegFund has helped pioneer many groundbreaking vegan outreach projects worldwide.