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Nonprofit Overview

Causes: Arts & Culture, Arts, Culture & Humanities, Performing Arts, Support, Theater

Mission: The New 42nd Street is an independent nonprofit organization established in 1990 by the State and City of New York with a mandate to revitalize a long-neglected stretch of 42nd Street between Broadway and Eighth Avenue. The organization was entrusted with a 99-year lease on 7 historic properties, and opened the elegantly restored New Victory Theater in December 1995 as New York City's first and foremost performing arts venue dedicated to young people and families. The New Vic instantly transformed the local community and the City's cultural landscape, and emboldened The New 42nd Street to construct and operate the New 42nd Street Studios, which opened in June 2000 as a state-of-the-art facility replete with 14 rehearsal spaces, offices for 6 nonprofit dance/theater companies and a 200-seat theater, The Duke on 42nd Street. The New 42nd Street's remaining properties are subleased to cultural and commercial enterprises that are ensuring the vitality of the block for generations to come.

Results: Since opening in 1995, The New Victory has introduced over 1.5 million kids and adults to a broad spectrum of performing arts from around the world.

Direct beneficiaries per year: Each season, New Victory productions are seen by 100,000 adults and children, 33,000 of whom are NYC-area schoolchildren and teachers, who see the same shows as the public for only $2 per ticket through the New Victory Education Program. The New Vic/New 42 Youth Corps provides paid employment and job training to 75-80 high school and college-age New Vic Ushers and New 42 Apprentices each season.

Geographic areas served: New York City and surrounding areas

Programs: The New Victory Theater Education Program, New Vic/New 42 Youth Corps

Community Stories

2 Stories from Volunteers, Donors & Supporters

Advisor

Rating: 5

For the past ten years our school has been a member of The New Victory Theater. We have had an excellent working relationship with the teaching artists, and the administrative staff. We are all thrilled about being given the opportunity to expose our students to such a wide variety of genres of entertainment. The fact that the performers come from all over the world makes it especially relevant in a diverse city like the one we live in. The workshops we have participated in, both teachers and in-school with students, have been relevant to the shows we have seen, and have given our students the confidence to explore the arts themselves. The in-school workshops are done in a way that makes the children feel special, and the teaching artists set a very supportive, comfortable tone.

Advisor

Rating: 5

Intensive outreach to schools in the NYC area is a dimension of the New Victory that I would like to highlight. A corps of teaching artists fans out across the city each day to public schools, immersing lucky classes in mind-opening participatory lessons that multiply the experience when those students bus in to see a show the next week. Demand for the shows by schools is intense, with waiting lists despite the New Vic running several performances a day. The New Vic offers these shows to schools at a nominal ticket price -- a couple of bucks. With arts programs cut to the bone the students are clearly hungry for the fine productions, jumping in their seats with delight and plunging cognitively into the performances. So while the New Vic certainly is a great deal for their public to also see the array of global talent in children's theater, at a very good price, this is the tip of the iceberg for a brilliant institution increasing the dimensionality, aspirations and happiness of our next generation.