The New 42nd Street / The New Victory Theater

Rating: 4.97 stars   33 reviews

Issues: Arts & Culture

Location: 229 West 42nd St 10th Floor New York NY 10036 USA

Mission: The New 42nd Street is an independent nonprofit organization established in 1990 by the State and City of New York with a mandate to revitalize a long-neglected stretch of 42nd Street between Broadway and Eighth Avenue. The organization was entrusted with a 99-year lease on 7 historic properties, and opened the elegantly restored New Victory Theater in December 1995 as New York City's first and foremost performing arts venue dedicated to young people and families. The New Vic instantly transformed the local community and the City's cultural landscape, and emboldened The New 42nd Street to construct and operate the New 42nd Street Studios, which opened in June 2000 as a state-of-the-art facility replete with 14 rehearsal spaces, offices for 6 nonprofit dance/theater companies and a 200-seat theater, The Duke on 42nd Street. The New 42nd Street's remaining properties are subleased to cultural and commercial enterprises that are ensuring the vitality of the block for generations to come.
Results: Since opening in 1995, The New Victory has introduced over 1.5 million kids and adults to a broad spectrum of performing arts from around the world.
Direct beneficiaries per year: Each season, New Victory productions are seen by 100,000 adults and children, 33,000 of whom are NYC-area schoolchildren and teachers, who see the same shows as the public for only $2 per ticket through the New Victory Education Program. The New Vic/New 42 Youth Corps provides paid employment and job training to 75-80 high school and college-age New Vic Ushers and New 42 Apprentices each season.
Geographic areas served: New York City and surrounding areas
Programs: The New Victory Theater Education Program, New Vic/New 42 Youth Corps
2011 Top-Rated Nonprofit
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EIN 13-3584032
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Community Reviews

Rating: 5 stars  

As a student of educational theatre at New York University, I was in awe of The New Victory. I saw several performances there with friends and peers and truly fell in love. After taking a course with then New Vic Director of Education, Dr. Edie Demas, I was encouraged to apply for a summer apprenticeship in the education department .

I had a FANTASTIC summer as an apprentice! Although there are no shows over the summer, the education department continues to work around the clock. We spent a great deal of time planning for the upcoming season, and I even had the opportunity to assist in the development of two School Tools (study guides). The department also held several professional development sessions that I was able to assist with and participate in. I left that summer with an idea of what I wanted to do after graduation. I also left with a network of amazing artists, educators, and administrators.

My career started a bit sooner than expected. When a part-time position in the education department opened up, I jumped at the opportunity! I assisted with the New Vic Family Workshops, an amazing program that provides families with a place to learn and experiment with skills related to what is playing on the New Vic stage. I continued to work on this program and the New Vic Studio Weeks for two more years.

If I had to pick one thing about The New Victory that I miss the most, it is the feeling of walking into an education performance. The theater is buzzing with busy staff and ushers, children are rushing into their seats thrilled by the thought of seeing something live, and the stage is brightened by the incredible performances of international artists.

I love the New Vic and eagerly look forward to each return I make to the theater where I know I'll see something completely inventive and exciting.

I've personally experienced the results of this organization in...

It was at The New Victory where I fell in love with arts education and with the circus. I try to incorporate New Vic education lesson plans into my preschool curriculum. This year, my students are creating their own circus and feel empowered by their individual acts. Having the New Vic on my resume has also become a very interesting conversation starter. Employers are always asking about the performances I saw there and the manner in which the company implements the arts into educational training.

If I had to make changes to this organization, I would...

Program through the summer!

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Rating: 5 stars  

I have been attending shows at The New Victory Theater for several years now. The staff is helpful and courteous. All of the shows have been enjoyable and it’s always fun to see how the kids in the audience react. The fact that 90 minute shows can hold the attention of those as young as three is a testament to the material that is chosen each season. “Nevermore” from this season is one of my favorite shows of all time and I attend a lot of theater.

Working in the area, I never fail to smile when I see the school buses dropping kids off at The New Vic. The Education Program is growing each year. It really is a wonderful, affordable place to introduce children of all ages to the theater and each season has a good variety, so there really is something for everyone.

I've personally experienced the results of this organization in...

watching how the children react to the shows. There are buses full of kids that attend the Education shows every week.

If I had to make changes to this organization, I would...

give them more funding so they can contuniue to bring such great work to the theater each season and manage to keep their ticket prices low.

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Rating: 5 stars  

7 people found this review helpful

I was reminded how spectacular the New Victory Theater is and why I’m so devoted to it —this past Saturday I took our boys to a Tony Award winning Broadway show for which I paid $116 per ticket. While it was entertaining, I have found performances at the New Vic have been as good and many far better than what can be found for families at the for-profit theaters. The New Vic, year-in and year-out, seeks out sophisticated, thought-provoking productions that are as artistically rich as they are entertaining. Most noteworthy is the contrast in ticket prices. New Victory tickets now cost an average of $18, with seats available for as little as $8.75. In other words, for the price of one for-profit ticket you could take a family of five to a New Vic performance and get a couple of snacks! ASTOUNDING, right? The New Vic is made for kids and their families. Every seat has a good view, the bathrooms have step stools to reach adult size sinks, there are child-friendly snacks, open spaces to play during intermission, and best of all friendly (well paid) high-school age ushers who are happy to answer questions or grab you another booster cushion, and make sure no kids leave the theater without their adult. Mostly, why I LOVE the New Vic, is something most people don’t even know about and that is the New Vic Education Programs. These outreach programs have to date worked with over 300,000 New York City Pre-K to 12th Grade public school students providing teaching artists and teaching materials to cultivate an understanding and appreciation for all the performing the arts, and possibly inspire some to pursue their own artistic dreams. For many students, the New Vic is their first time experiencing any live performance. One of our newest programs, enables kids who’ve come to the New Vic with their school to bring their entire family back to the theater. The child comes for free and each family member for $5 per person. Thereby, enabling the parents to see the value of the arts and arts education in their children’s lives. (Learn more online because there is too much to write about.) Lastly, I would mention an incredibly devoted staff, which fundamentally understands that EVERY child’s mind is not a container to fill with facts and testing information, but a creative, imaginative fire to be sparked.

I've personally experienced the results of this organization in...

many ways... I attend almost every show with my own children. I've attended in-classroom workshops, family workshops at the New Vic Studios.

If I had to make changes to this organization, I would...

...give them a larger budget.

What I've enjoyed the most about my experience with this nonprofit is... much my own children have learned (and been inspired by) from the amazing international repetoire of theater, dance, music, circus, and many more types of shows at the New Vic.

The kinds of staff and volunteers that I met were...

PHENOMENAL!! Truly dedicated, passionate and creative. I've been involved with many non-profits and the New Vic has the most amazing staff I have come across.

If this organization had 10 million bucks, it could...

...produce its own programming and template this incredibly successful, arts education in other city school systems.

Ways to make it better...

...not possible to make it better.

In my opinion, the biggest challenges facing this organization are...

...fundraising and public awareness

One thing I'd also say is that...

...if you come to NYC with kids from 6 months to 16 then come to the NEw Victory. There is programming for all ages (also for adult audiences.)

How frequently have you been involved with the organization?

About every month

When was your last experience with this nonprofit?


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