The Center for Oceanic Awareness, Research, and Education, Inc.

Rating: 5 stars   12 reviews


4123 Broadway Suite 808 Oakland CA 94611 USA


Nearly three quarters of the earth is covered by ocean, and changes to the marine environment have a direct effect on the planet, the environment, and ultimately, our lives. Yet mankind continues to dump, pollute, overfish, and in a variety of other ways, contribute to the demise of the ocean and the lives of its inhabitants. The Center for Oceanic Awareness, Research, and Education seeks to enlighten people, young and old, to the plight of the oceans, to change the way they think and act, and to encourage them to create positive and lasting change.


COARE is constantly striving to find new and innovative ways to make a difference. The following are some of the projects in which we are involved: Enough With the Plastic Already!: An incredible amount of oceanbound waste could be reduced if people were simply more aware of how their habits affect the world around them. We seek to raise public awareness of some very commonly overlooked sources of trash, and want to encourage people everywhere to examine their choices and make a conscious effort to make a positive and lasting change. Educational Content: The future lies with our children. While everyone has the power to make a difference, COARE believes that children and young adults hold the greatest potential to enact the changes our world needs. By creating short segment educational films geared specifically for educators to bring into their curriculum, interest in and discussion about ocean life, creatures, concerns, and conservation can easily and effectively be sparked in the classroom. COARE Values for the Classroom: By arming children with necessary information, and by dispelling commonly held myths at an early age, we can empower future generations to make intelligent and effective decisions. Moreover, our target audience can then influence their friends and family to make similarly informed choices. This project will promote sustainable choices and reduce ocean-bound waste around the San Francisco Bay Area by developing and implementing a curriculum of conservation oriented presentations which can be made at a variety of elementary schools. Shark-Friendly Communities: Beginning with the city of San Francisco and neighboring towns and cities, COARE and WildAid are organizing a campaign to increase awareness of shark finning and the deleterious effects of shark fin soup consumption. The ultimate goal of this campaign is to encourage communities and city administrations to embrace a requirement that any shark fins used come from legal and sustainable fisheries. As part of this project, COARE is proud to offer Shark Safe℠ certification to businesses that distinguish themselves through their dedication to shark conservation. Marine Life Protection Act Initiative: Working in conjunction with groups like The Marine Mammal Center, Defenders of Wildlife, and Natural Resources Defense Council to fulfill the requirements of the Marine Life Protection Act signed into California law in 1999, COARE co-authored and supported a proposal for a new array of Marine Protected Areas (MPAs) recently adopted for California's North Central Coast, and continues to provide recommendations for Marine Protected Areas throughout the state and around the world. Green Divers for Blue Oceans®   SCUBA divers and freedivers are more intimately aware of the oceans and the life within it. They are also more apt to notice the changes that have occurred, and that continue to occur, beneath the surface. As divers, we are ambassadors representing the underwater world, and it is our duty to share conservation messages with the non-diving world. The Green Divers for Blue Oceans® campaign encourages divers to become more engaged in conservation, and provides messaging to help them effectively reach others - from individuals to wide audiences. World Oceans Day Celebration: Several years ago, COARE teamed up with a few other Bay Area organizations to begin a tradition of annual events that celebrate ocean life.

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Reviews for The Center for Oceanic Awareness, Research, and Education, Inc.

Rating: 5 stars  

6 people found this review helpful

This organization ROCKS! Not only do they EDUCATE the public about conservation of species, the need to recycle and re-use, but with the addition of Sharksafe, they have gone great strides for protection. No hidden agendas here... Great people, great reasons to support!

I've personally experienced the results of this organization in...

seeing the brand Sharksafe go from a concept, to restaurants having a sticker indicating they are up to standards, to changes in fish distributors.

If I had to make changes to this organization, I would...

try and spend more time fundraising for them. More funds, more exposure and events, means more support, and their message to more people.

What I've enjoyed the most about my experience with this nonprofit is...

helping make a change and seeing the results.

The kinds of staff and volunteers that I met were...

great! like minded people, all out for the same goal.

If this organization had 10 million bucks, it could...

change worldwide perceptions. If the message were able to get out faster to more people, it might make them think where they were eating, if they were certified sharksafe, and also make choices in purchasing food, drink and product packaging.

Ways to make it better...

We had achieved more support for the organization. You can only do so much so fast, but seeing greater results would be better.

In my opinion, the biggest challenges facing this organization are...

getting the average consumer to make changes to their purchasing power. Make them understand they have the ability to make their store / restaurant buy from certified distributors, or they will shop elsewhere.

One thing I'd also say is that...

support for this organization is CRITICAL! we are killing our ocean rapidly, along with its inhabitants. Change must happen now!

How frequently have you been involved with the organization?

About every six months

When was your last experience with this nonprofit?


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