Mission: Manatee protection and preservation
Programs: Education and outreach: work to educate the general public, special interest groups and students through a variety of programs and materials designed to provide information on manatees and their habitat.
membership services: provides the committed constituency for the membership base needed by the club to achieve its manatee protection and preservation objectives.
conservation: acquisition of data, including the sponsoring of research, upon which to base policies and decisions of the club and other entities, including various levels of government.
manatee merchandise: educational and promotional items designed to communicate the club's message concerning its activities in protecting and preserving the endangered manatee.