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Nonprofit Overview

Causes: Animal Protection & Welfare, Animals

Mission: People for the Ethical Treatment of Animals (PETA) is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the fur trade, and in the entertainment industry. PETA also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.

Programs:   PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; gathers evidence of law violations; and takes action to ensure the enforcement of laws and regulations in an effort to protect the animals involved. Among other highlights of fiscal year 2009, we publicized the results of our undercover investigation into Ringling Bros. and Barnum & Bailey Circus, where we documented workers beating and whipping elephants dozens of times in venues across the country. PETA’s undercover investigation showing workers kicking, beating, jabbing, and slamming piglets against the floor at an Iowa Hormel supplier resulted in 22 criminal charges, and our undercover footage of workers stomping, kicking, throwing, and inhumanely killing turkeys at Aviagen's factory farms in West Virginia resulted in 19 indictments for cruelty—the first time in U.S. history that factory-farm employees have faced felony cruelty-to-animals charges for abusing birds. We also aided in bringing many other animal abusers to justice, including a New York State Thoroughbred breeder accused of starving and neglecting 177 horses, and two Texas men charged with shooting and killing a dog.

We were victorious in a lawsuit to stop the Georgia Department of Agriculture (GDA) from granting licenses to animal shelters that employ gas chambers, a cruel form of “euthanasia” used to kill cats and dogs, and were instrumental in having the Clay County Animal Control in Florida cited for performing an experiment in which a dog was left in a sweltering car to see if he would suffer from heatstroke. We worked with law enforcement officials to humanely euthanize a suffering “downed” cow; got help for 30 dogs who were being kept in mud-filled pens in South Carolina; and rescued a 140-year-old lobster who had been confined to a tank inside a New York City restaurant. We also operated our highly successful spay-and-neuter program, which makes surgeries available at little to no cost to disadvantaged animal guardians, preventing thousands of unwanted litters and providing relief to overburdened, government-run animal control offices and local animal shelters.

 

PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. Major publications include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA’s magazine, Animal Times. Campaigns involve renowned celebrities, extensive media attention, interactive Web site features that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets.

 

PETA organizes campaigns to inform the public about, among other things, how animals are abused in the food, clothing, experimentation, and entertainment industries. Among other events in fiscal year 2009, PETA pressured Bolivia to enact their first animal protection regulation against horrific military training exercises; convinced the Food and Drug Administration (FDA) to discontinue testing a sweetener derived from stevia on rats; prompted the Kentucky Horse Racing Commission (KHRC) to ban the use of anabolic steroids for all racehorses and "snapper" whips for harness racing;persuaded Zappos.com, JCPenney, and Urban Outfitters to go fur-free; persuaded the University of Connecticut Health Center, and a Florida medical conference to stop torturing and killing animals in outdated medical training e

Community Stories

21 Stories from Volunteers, Donors & Supporters

2

Donor

Rating: 5

PETA's persistent, intelligent, courageous work on behalf of animals has been and continues to be of benefit to human animals as well. The awareness raised by their undercover work and collaboration with media and others has helped raise the health of humans, while saving and improving the lives of so many innocent, precious animals.
We learn about the benefits of being vegan, which in turn helps make a more compassionate planet for all.

3 William101

Donor

Rating: 5

We have been greatly impressed with the commitment and success that the
People at PETA have exhibited over a long period of time. These are clearly people
are dedicated to helping the helpless in our world and we are proud to be
contributing members of this organization.
Bill and Pat Muraoka

3

Donor

Rating: 5

What I love about PETA is that they fight for all animals... not just the companion ones, or endangered ones, or popular ones... they lead the fight against speciesism and give a voice to all. I have attended a number of their events and fundraisers and am always struck by how kind, down-to-earth and genuine their people are; their speakers and presentations leave me proud to be a supporter and inspired to do more in my own life for animals every day. As many battles as there are still to fight, I can't imagine what this world would be like for animals if PETA hadn't been around the last 35 years doing such difficult work, and I'm hopeful for the future as PETA continues to lead the way for change. So thankful for PETA... love you guys!

3

Donor

Rating: 5

I have been a monthly supporter of PETA for many, many years. I can always count on them to to do right by the animals when so many other organizations fail to do so. I am an AR activist and do a lot of vegan outreach and PETA is always there to donate literature to help me help the animals as well. LOVE YOU PETA!!!!!

4 wylderich

Donor

Rating: 5

I have been associated with PETA for the past eight years, concerning a number of animal protection issues in Las Vegas where we've needed assistance. They come through with a caring staff and any available resources. They've been great about conducting follow up afterwards, as well. I have gotten to know many of their staff members around the country, and I cannot express how effective I feel they are. I will always be indebted to them for helping us with chained dogs, poisoned birds, animal neglect, captive wildlife, bad zoo's, and a host of other animal welfare issues. They are also a wonderful one-stop shop for obtaining information from experts and getting help with legislation to protect animals. I routinely order their materials for my humane education presentations, which have become popular. PETA is among my top favorite global animal welfare organizations and I am very happy to support them, as a donor, volunteer and collaborator in the cause.

6 Julieta

Donor

Rating: 5

This is a very good organization. They help a lot of animals through education, media, outreach and lobbying. I support them.

2

Donor

Rating: 5

PETA's courting of celebrities and their more flamboyant publicity stunts are not my style, but I can't blame them for that if they think that these efforts have political value. Such advertising methods certainly have a long history in our culture. I believe the organization has done a great deal of good, and I can't think of any real harm that they've done. They don't overpay their executives, who could certainly make more elsewhere. I will continue to support them.

Review from CharityNavigator

2

Donor

Rating: 5

PETA, PETA INDIA, and other PETA orgs around the world continue to be the animals' best friend--
Look at their accomplishments, influencing airlines not to ship animals for research, shutting down so-called sanctuaries for animals that are found to be cruel, inhumane, and hideously run, spaying and neutering thousands of pets each year in poverty-stricken areas, along with a host of other accomplishments at a MACRO level, influencing how animals are treated (by leaving them alone and away from exploitation) on TV, MOVIES, etc. The list goes on. They are a major force and money donated to any of their orgs isn't wasted IMO.

5 Gaylordcat

Donor

Rating: 5

PETA is lambasted by people who are emotionally involved with animals. And, that's okay, but reality must become a factor somewhere. The number of stray dogs and cats in the U.S. is next to impossible to know, but according to The National Council on Pet Population Study & Policy (NCPPSP) there are around 7 million cats alone. Most of the animals taken into shelters are pets that have either gotten lost without means of identification or been abandoned by their owners. More stats are available in many places.

Here's my point: What else can PETA do but euthanize them if no one will take responsibility? Let them starve, be torn to pieces by other animals, freeze to death, beaten to death by human beings? Euthanasia is humane. Truth is, owners who abandon their pets or allow them to wander without means of identification are the ones euthanizing these animals. To blame PETA is to shift responsibility to salve guilty consciences. No organization can do better.

So, give PETA a break and join its fight to help animals instead of criticizing it for doing a job others do not want to do, i.e. take care of their pets.

7

Donor

Rating: 1

I used to donate a lot of money to PETA until I found out that they were using it for their new building in California. They were wasting money in very superficial Hollywood kind of stuff instead of really helping animals. They are a joke when it comes to really helping animals. They feed from donations of people with good hearts. We, donors, should have our eyes wide open when it comes to PETA.

Comments ( 1 )

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ScottV 12/31/2012

Bob Barker has generously donated $2.5 million to help us purchase this building, which will serve as the location for PETA’s marketing, campaigns, and youth campaigns departments. To learn more, please visit our blogs at http://www.PETA.org/b/thepetafiles/archive/2010/03/10/Bob-Barker-Come-On-Down-to-PETAs-Los-Angeles-Office.aspx and http://prime.PETA.org/2010/03/growth-of-petas-programs-made-possible-by-bob-barker. As you know, PETA works hard to grab the media’s attention through colorful campaigns and celebrity involvement. By moving key staff members to Los Angeles, the country’s media epicenter, PETA will be even more successful in focusing the spotlight on our work to help animals. We will be more effective in cultivating in-person relationships with our celebrity supporters, many of whom are generous donors, and we will be able to attract more media attention than ever before. Having staff based in Los Angeles will actually cut costs, as we will no longer have to cover our staff members’ travel to and accommodation in Los Angeles. PETA strives to use its funds in the most cost-effective and efficient manner possible, and in our most recently completed fiscal year (2010), nearly 85 percent of our operating expenses went directly to our programs fighting animal exploitation. We expended only 13.67 percent on fundraising efforts that drive our operations and 1.43 percent on management and general operations. Please visit http://features.PETA.org/AnnualReview/ to view our most recent annual review and read more about our finances, as well as some of the many victories that we’ve achieved with the support of our more than 3 million members and supporters worldwide.

Review from CharityNavigator