People for the Ethical Treatment of Animals

Rating: 2.88 stars   112 reviews

Issues: Animals

Location: 501 Front St Norfolk VA 23510 USA

Mission: People for the Ethical Treatment of Animals (PETA) is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the fur trade, and in the entertainment industry. PETA also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.
Programs:   PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; gathers evidence of law violations; and takes action to ensure the enforcement of laws and regulations in an effort to protect the animals involved. Among other highlights of fiscal year 2009, we publicized the results of our undercover investigation into Ringling Bros. and Barnum & Bailey Circus, where we documented workers beating and whipping elephants dozens of times in venues across the country. PETA’s undercover investigation showing workers kicking, beating, jabbing, and slamming piglets against the floor at an Iowa Hormel supplier resulted in 22 criminal charges, and our undercover footage of workers stomping, kicking, throwing, and inhumanely killing turkeys at Aviagen's factory farms in West Virginia resulted in 19 indictments for cruelty—the first time in U.S. history that factory-farm employees have faced felony cruelty-to-animals charges for abusing birds. We also aided in bringing many other animal abusers to justice, including a New York State Thoroughbred breeder accused of starving and neglecting 177 horses, and two Texas men charged with shooting and killing a dog.

We were victorious in a lawsuit to stop the Georgia Department of Agriculture (GDA) from granting licenses to animal shelters that employ gas chambers, a cruel form of “euthanasia” used to kill cats and dogs, and were instrumental in having the Clay County Animal Control in Florida cited for performing an experiment in which a dog was left in a sweltering car to see if he would suffer from heatstroke. We worked with law enforcement officials to humanely euthanize a suffering “downed” cow; got help for 30 dogs who were being kept in mud-filled pens in South Carolina; and rescued a 140-year-old lobster who had been confined to a tank inside a New York City restaurant. We also operated our highly successful spay-and-neuter program, which makes surgeries available at little to no cost to disadvantaged animal guardians, preventing thousands of unwanted litters and providing relief to overburdened, government-run animal control offices and local animal shelters.

 

PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. Major publications include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA’s magazine, Animal Times. Campaigns involve renowned celebrities, extensive media attention, interactive Web site features that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets.

 

PETA organizes campaigns to inform the public about, among other things, how animals are abused in the food, clothing, experimentation, and entertainment industries. Among other events in fiscal year 2009, PETA pressured Bolivia to enact their first animal protection regulation against horrific military training exercises; convinced the Food and Drug Administration (FDA) to discontinue testing a sweetener derived from stevia on rats; prompted the Kentucky Horse Racing Commission (KHRC) to ban the use of anabolic steroids for all racehorses and "snapper" whips for harness racing;persuaded Zappos.com, JCPenney, and Urban Outfitters to go fur-free; persuaded the University of Connecticut Health Center, and a Florida medical conference to stop torturing and killing animals in outdated medical training e

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Community Reviews

Role: General Member of the Public
Rating: 1 stars  

5 people found this review helpful

PETA is one of several animal rights organizations that harasses my elderly mother-in-law with repeated fund-raising contacts. These organizations undoubtedly share names and addresses when they "smell blood in the water". They persist in contacting her for donations despite our repeated requests for them to stop.

I've personally experienced the results of this organization in...

They sometimes respond back saying they will stop and that I should register with the Direct Marketing Association (which I already did over a year ago).

If I had to make changes to this organization, I would...

Suggest that they not prey on the elderly in their fund-raising efforts.

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PETA immediately complies with all requests to limit contact, whether the request comes from a prospect or a member. Simply contact info@peta.org and provide all variations on name and address that should be removed from PETA lists, and PETA will quickly comply. It wouldn't make sense to send appeals to one who is not interested, and given PETA's efficient as well as effective use of funds (almost 85 cents of every dollar go right to livesaving programs) not something PETA would permit. We also give complainants the Direct Marketing Association info so they can request that they not get appeals from ANY source.

Review from Guidestar
Rating: 2 stars  

6 people found this review helpful

I am appalled by PETA's policies and their methods.

PETA targets children for their campaigns, often ambushing them outside of schools with violent images that are not age-appropriate. They drive a wedge between children and their families with campaigns such as their "Mama kills" game and their "Daddy kills" comic book. This comic states that a father who fishes will torture the family dog. It is confusing and even utterly terrifying to a child.
http://features.peta.org/CookingMama/Index.asp
http://www.peta.org/features/your-daddy-kills-animals.aspx

In addition, PETA doesn't provide nutritional information to children who choose veganism after being traumatized by materials presented to them. Certain vitamins and amino acids can only be found in red meat. Reducing the amount of red meat consumed will have an profound positive effect on the environment, but total elimination of proteins, B12, Omega-3 EFAs and taurine can and does have deletorious effects including muscle wasting, mood and attention disorders, and cardiomyopathy. Attempts by the parents to supplement the child's diet are met with suspicion and only widen the rift.

PETA has many policies that are contradictory. While loudly protesting the annual Canadian slaughter of 70,000 harp seals or 1,400 whales every year, founder Ingrid Newkirk advocates killing up to 6M - millions! - of pets a year. PETA is actively fighting to enforce Pit Bull bans, to stop Trap-Neuter-Release of feral cats, and even has gone as far as equating No-Kill animal shelters with animal hoarders.

PETA's agenda is three-fold and very specific. First, they advocate saving homeless pets from what is supposedly a wretched existence in the wild. Then they advocate killing pets who find their way into shelters. And finally they state that pets should be "phased out" in order to return them to their wild state. The effect of this deadly trinity will be to eliminate any animals within human reach altogether.

I regret every hour I spent volunteering with PETA, every dime I donated, and every lost pet harmed in order to reserve funds for the ghoulish publicity stunts I funded. Those stunts cost 15% of PETA's budget and do little more than traumatize children and bringing in more donations.
http://www.examiner.com/pets-in-kansas-city/peta-targets-our-children-with-violent-images

Please, if you want to protect animals, volunteer or donate to a local no-kill shelter.

I've personally experienced the results of this organization in...

discovering that euthanized pets are sold to rendering plant where they can be made into pet food. Platte Valley Pet Food Company is a prime example of this. http://www.macraesbluebook.com/search/product_company_list.cfm?prod_code=9011918

If I had to make changes to this organization, I would...

Eliminate the gory publicity stunts, remove any member who has killed an animal themselves, and prevent damage to the health of the children who become involved with PETA. I would also remove any member who puts themselves in harm's way and any member who supports terrorism.

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Regarding the comic book, the point of this campaign is to help mothers realize that they should not be wearing fur if they are too ashamed to tell their children where it comes from. Who would want to wear something that involves horrific treatment of animals too gruesome to tell their own son or daughter? Many of us here at PETA are parents ourselves and agree that we should be concerned about what our kids are exposed to. Because the violence in the fur industry is so extreme, and because this leaflet exposes that violence, we are not distributing this leaflet to children under 13. Instead, we are giving the leaflets directly to their fur-wearing mothers. For information that PETA provides free to teachers, parents, and youth, please see TeachKind.org

Review from CharityNavigator
Rating: 5 stars  

Try to think of any other animal rights group that is as effective as PETA. Personally, I can't. And they walk the talk and target your donations to actual work on the ground - their president earned just $37,000 in 2009 (see Form 909). Just to compare I picked another random animal welfare group IFAW and their CEO earned over $300,000 and from what I have seen this is common.

I've personally experienced the results of this organization in...

Oakland

If I had to make changes to this organization, I would...

None

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Review from Guidestar
Rating: 1 stars  

5 people found this review helpful

Once upon a time I had a great deal of respect for PETA. I now am appalled by their support of BSL and attempts to ban and annhilate pit bulls. Punish the deed, not the breed and hold the irresponsible, cruel and abusive owners accountable for what they do.

Eradicating a breed doesn't do anything. Those horrific individuals who abuse the bullies would then only find another breed to expolit. One would assume the folks at PETA would understand this.

I've personally experienced the results of this organization in...

Their participation in backing BSL in my state and city.

If I had to make changes to this organization, I would...

Re=open thier minds. We are all opposed to animal cruelty. Holding the dog responsible for what a human does to it is not the correct way to stop it.

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Please see PETA's annual review at peta.org/annualreview or on Guidestar to note the number of free spay and neuter surgeries provided to pit bulls (which is key to helping this most abused of all breeds), as well as information on PETA's free doghouse program (many of the recipients are pit bulls) and anti-cruelty (including dogfighting) work.

Review from CharityNavigator
Rating: 5 stars  

I distributed a box of Go Veg Go Vegan magazines to healthy people whom would be interested in knowing about a healthy diet without animal products .We are a compassionate team that works for a end to the brutal industry of animal factory farms .I have protested at the meat is murder campaigns and the elephants shown at ringling circuses and have planned a March meat-out day for March 20,2011. We believe that animals are as holy as people can become and deserve a place on this Earth .

I've personally experienced the results of this organization in...

I have personally experienced the results of this organization in that Iam more aware of a natural world inside of myself,I believe in my health ,and understand that I must work for a end to cruelty to animals and animal rights!

If I had to make changes to this organization, I would...

If I had to make changes to this organization ,I would elect a vegan president of the u.s., and fund more programs for a vegan diet .

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Rating: 5 stars  

PETA gets results, period. That's why I have been donating to them for the last 16 years and will keep on giving them as much money as I can afford. I would wish for personal wealth solely to give it to PETA. I am continually impressed by the inventive strategies they deploy to effect change for animal welfare, like becoming stockholders in soulless corporations and gaining entry into their meetings. I have also had the privilege of meeting a number of PETA staff and to a person they are obviously deeply dedicated to their brave calling. They are heroes in my book. This is urgent work and there is no point to playing nice with animal abusers.

I've personally experienced the results of this organization in...

PETA has a strong record of "firsts," including getting the first-ever conviction of a vivisector in the US, the first confiscation of abused animals from a lab, and the first US Supreme Court for animals used in experiments. I live on the West Coast and am thrilled to witness the opening of a new LA home, thanks to Bob Barker's extraordinary $2M gift. Partnering with media celebrities is a very effective way of getting attention and raising awareness.

If I had to make changes to this organization, I would...

Generously endow their administrative expenses so they can push their work ever farther throughout the world, with competitive salaries and benefits for all staff.

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Role: Professional with expertise in this field
Rating: 1 stars  

2 people found this review helpful

Although PETA's intentions may be good, I feel that their abrasive techniques of raising awareness actually do more harm than good to those of us working in the animal welfare world. I've had people ask me if I'm one of those "crazy PETA people" because that is all they know of animal welfare. It's my opinion that PETA not only alienates the general public by its forceful, guilt-ridden tactics, but it also polarizes people in animal welfare when we should all be working together.

I've personally experienced the results of this organization in...

I am a VA resident and therefore am acutely aware of PETA's presence.

If I had to make changes to this organization, I would...

Reduce the level of guilt-ridden, accusitory, over zealous informational, action, and ad campaigning.

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Rating: 5 stars  

7 people found this review helpful

I have been a PETA member for more than twenty years. They are my heroes. They have educated me about animal cruelty everywhere and have given me the wonderful opportunity to work with them to stop animal abuse worldwide. If I were to see animal abuse I know I have only to let PETA know and they will take action. I cannot praise PETA enough. They work hard and no one truly cares about animals more than they do.

I've personally experienced the results of this organization in...

Bringing awareness of and stopping cruel and unnecessary animal experiments. Making the public aware of the extreme cruelty to animals in becoming our food, clothing, pets, and entertainment.

When was your last experience with this nonprofit?

2010-7-01

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Review from Guidestar
Role: Professional with expertise in this field
Rating: 4 stars  

3 people found this review helpful

I love PETA energy . They are innovative, commited and always full of adrenalin. Ofcourse I love their cause though I am not strictly a vegan. Wether it is seals or whales or culling bulls,you have to confront PETA everytime you hurt a voiceless animal. I have put up their videos in my blog often and written about their cause.

I've personally experienced the results of this organization in...

Not really, though the mails I receieve from them and the news I get about them convinces me that they are totally committed to animal welfare....and that matters.

What I've enjoyed the most about my experience with this nonprofit is...

its energy.

How frequently have you been involved with the organization?

About every six months

When was your last experience with this nonprofit?

2010-1-01

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Rating: 5 stars  

4 people found this review helpful

Peta truly changed my life and I will always be in debt to them. I had always been an animal lover with lots of empathy and when i was twelve i found one of their meet your meat videos online and from that moment on i was vegetarian and a peta activist (well, as much as you could be at 12 ). i always participated in animal rights debates in school etc and would proudly put my littel peta stickers everywhere and talk to evefyone about what happens to cows chickens pigs etc. I am now 20 and vegan and even more the acitivist i was then. I owe it all to PETA. They are by far more accessible than any other animal rights organization- they have an amazing talent in the way they reach out to all generations, young and old - they have cutesy slogans and campaigns that bring attention to serious issues, and then they also have those fucking great in your face, attention-demanding tactics that dont let people escape the current animal issues that have become out reality even in 2010..I got the great opportunity to go on a peta campaign tour a few weeks ago, but had to cancel due to an acting job. Everyone i talked with wereextremely warm and gracious and i was so honored to even get the chance to travel with them. PETA is by far my favorite organization, their victiories are tremendous and theyce certainly made me a better person.

I've personally experienced the results of this organization in...

the many victiories theyve had over the years, publicity, how many people i know who are veg bc of them..

How frequently have you been involved with the organization?

About every month

When was your last experience with this nonprofit?

2010-7-01

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