After checking Charity Navigator, I have to say they do spend a high percentage of their money soliciting funds. I realize that it is a vicious circle. That you have to spend money to get money but perhaps they need to evaluate their 'target audience'. I did find the heart tugging story of Floyd a bit heavy handed but lots of animal rescues do that. I was going to send them a donation but when you see the high percentage of income used for fund raising it is disheartening.
I love donkeys and want to help in any way that I can. I do see that quite a bit is spent on fundraising if you look at the 990 form. I believe it was over $600,000. Also, if one divides the number of donkeys rescued by the total expenses for the year, it comes to about $6,100 per donkey. I am glad to see so many donkeys being helped by this organization although the cost per donkey seems high to me. (Although I admit this is an uneducated observation and may be a completely reasonable cost).
Review from Guidestar
I adore donkeys and donate to many animal charities, but am concerned that PVDR is spending far too much money on fundraising and not enough on the program itself.
Review from CharityNavigator