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Nonprofit Overview

Causes: Children & Youth, Children & Youth Services, Public & Societal Benefit

Mission: Our mission is to improve the well-being of children, youth, and families by reducing teen and unplanned pregnancies.

Programs: Media - reaching teens, young adults, and parents through entertainment and digital media is one of the organization's priorities. On the entertainment media front, the campaign has developed partnerships with more than 100 major entertainment media leaders and with every major television broadcast and cable network most popular with teens, their parents, and with young adults as well. Over the years, campaign messages have appeared in television programs, magazines, and websites seen by tens of millions of people. The media program also relies heavily on reaching parents, teens, and young adults through digital websites, social networking sites, and mobile technologies. In addition, games are developed to affect teens' and young adults' sexual attitudes, knowledge, and behavior. A series of evaluation studies, including a 2014 study crediting mtv teen pregnancy reality shows with one-third of the decline in the nation's teen birth rate, suggest this work is helping the campaign meet its mission. On the digital front, we use all forms of new media-including websites, social networking sites, mobile technologies, and games-to positively change teens' and young adults' sexual attitudes, knowledge, and behavior in positive directions. The campaign's digital media and entertainment media programs work closely together to get messages to our target audiences through our entertainment media partners' digital outlets. Our award-winning properties-including thenationalcampaign. Org, stayteen. Org, and bedsider. Org-attract more than 9 million visitors annually. As part of the media program, the campaign received donated radio and televised public service announcement airtime, internet and print advertising space, and donated supplies.

communications - the communications program works to keep the issue of teen and unplanned pregnancy in the public's mind, to communicate the campaign's messages and ideas, and to produce and market campaign products. The program works in three primary areas: press relations, publications, and the web. The campaign develops, produces, and disseminates a wide range of materials from influential research to posters, postcards, public service announcements, and a host of cutting-edge digital activities, including the annual national day to prevent teen pregnancy and #thxbirthcontrol efforts. The campaign has distributed well over 10 million materials, and campaign messages, research, and staff have appeared in more than 10,000 newspaper articles and have reached millions more through appearances on television and radio.

partnerships and special initiatives - a key part of the campaign's work is to forge strategic partnerships with other organizations that will help advance the campaign's mission. In addition to working with groups in the field, the campaign makes a concerted effort to partner with influential groups in other sectors. For example, the campaign works with education groups (including the american association of community colleges), medical groups (including the american college of obstetricians and gynecologists), faith groups (including nueva esperanza), groups focused on child welfare and juvenile justice (including the national council of juvenile and family court judges), and other leadership groups (including sigma gamma rho, a major african-american sorority). In essence, its partnership work is largely guided by the following: there are numerous large sectors and programs (many of which receive immense amounts of public funding) that engage and interact with thousands of high risk teens and young adults every day. Although these sectors and programs deal with the consequences of teen and unplanned pregnancy, most do little to include pregnancy planning and prevention in their work. The campaign works closely with some of these influential groups to modify this equation and include pregnancy planning and prevention in their programs and services.

Community Stories

6 Stories from Volunteers, Donors & Supporters

Janet50

Professional with expertise in this field

Rating: 5

As an author writing a book to empower teen girls and help families secure a better future for their children, The National Campaign has been a stellar reference organization in terms of the amount and detail of statistics and research, as well as availability of staff to answer direct questions. Andrea Kane has been a great resource. The professionalism I've experienced from this organization has been unmatched in excellence.

Professional with expertise in this field

Rating: 4

As a board member of the Healthy Teens Coalition of Manatee County, Inc. in Florida, I have referenced the National Campaign's research, reports, and data often. It is extremely timely and useful in helping to educate the general public on issues that they often aren't aware of or are in denial about. In addition, the Campaign was a great resource and support during our local efforts to recognize the National Day to Prevent Teen Pregnancy.

1

Professional with expertise in this field

Rating: 5

I teach high school students sexual health. I always check with National Caamaing to Prevent Teen and Unplanned Pregnancy to learn the latest news, and/or trends. I refer my students to their site as well. This organization is the site to visit if you need any information about sexual health.

Tami5

Professional with expertise in this field

Rating: 4

I work in Juvenile Justice and the research, statistics and tools for educating youth and parents provided by the National Campaign are invaluable in our work. The National Campaign works hard to make their educational tools simple to access and attractive and relevant to youth.

Professional with expertise in this field

Rating: 5

Our work with foster care youth to promote an understanding of healthy sexuality and to prevent unplanned pregnancy has been strengthened by the work with the National Campaign. Prior to our work with the National Campaign, pregnancy prevention strategies were not a standardized part of our work with foster care youth and usually came into play with pregnancy and parenting youth. Healthy sexuality and prevention of unplanned pregnancy is a regular discussion with out youth. The initiatives undertaken by the National Campaign to address youth at highest risk have made an incredible difference.

Professional with expertise in this field

Rating: 5

This Organization has helped other Non-Profits and Community Organizations to become more beneficial to those whom they Service. They have far exceeded our expectations. They help the Community by Promoting Events all around the US and by providing realistic resources that fit the needs of Organizations that have a similar Vision to Prevent Unplanned Pregnancies. Our Organization has been blessed many times over by the Conference Calls they offer, the Resources on the Websites, the Update Emails + Tweets they send & the E-Gram Newsletters. The National Campaign has certainly made our Fight to Prevent Unplanned Pregnancy in our Local NC Area a battle worth getting involved in.