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Nonprofit Overview

Causes: Child Abuse Prevention, Children & Youth, Children & Youth Services, Consumer Protection, Crime & Law, Disaster Aid, Domestic Violence, Safety Education

Mission: Kids In Danger is a nonprofit organization dedicated to protecting children by improving children’s product safety.  Our mission is to promote the development of safer children’s products, advocate for children and educate the public, especially parents and caregivers, about dangerous children’s products.  We were founded in 1998 by the parents of Danny Keysar who was killed in a dangerous portable crib.

Geographic areas served: national

Programs: To inform parents and care givers about potentially dangerous children's products that have already been recalled; to identify potentially dangerous products before they reach consumers; to convince manufacturers to design safer products;and to improve the effectiveness of the recall process.

Community Stories

12 Stories from Volunteers, Donors & Supporters

Professional with expertise in this field

Rating: 5

As a pediatrician with a special interest in injury prevention, I rely heavily on KID's frequent and up to date notifications of recalls and other important announcements. This information helps me protect children from needless and potentially tragic injury.

Professional with expertise in this field

Rating: 5

Excellent organization with an important message! 5 stars!

Professional with expertise in this field

Rating: 5

Kids In Danger is a great organization! What they do is so important and they do it so well.

Professional with expertise in this field

Rating: 5

Nancy Cowles and KID do great work helping to ensure that products are made to be as safe as possible. Nancy has worked extremely hard in the development of safer standards through ASTM.

1

Professional with expertise in this field

Rating: 5

Kids In Danger is a nimble organization with passionate team members and a community of caring individuals who strive to eliminate injury and death with unsafe children's products. their association with government agencies, the media, caring manufacturers and vigilant retailers is MAKING A DIFFERENCE. a huge one.

Pam_75

Professional with expertise in this field

Rating: 5

Laura gave an interactive and highly informational presentation to my Parents of Multiples Club. Everyone in attendance appreciated her laid back style and knowledge about product safety.

Professional with expertise in this field

Rating: 5

KID helps so many families by educating people about unsafe products. They work closely with the CPSC to help prevent children from being hurt or killed by unsafe products. They have worked hard to pass legislation protecting children from dangerous products and to require more stringent testing of products intended for children. Their dedication to the safety of children is inspiring and gives me hope that we can keep children safe.

1 Amy_112

Professional with expertise in this field

Rating: 5

When Danny tragically died due to a malfunction of equipment, my niece was a child in the same care placement. It could have easily been her. I cannot imagine the parents, as well as the care provider's sadness, anger, and emotional roller coaster ride at a death that is preventable. Kids In Danger is an amazing organization who's continued checks and balances of manufactured, child oriented equipment keeps kids safer. I highly recommend this organization to increase the number of safe and reliable products for kids.

Professional with expertise in this field

Rating: 5

When toddler Danny Keysar got killed by a Playskool portable crib in 1998, I was a marketing professor at Northwestern University. I'd studied and taught marketing for years, and therefore I knew a lot about how to get products onto the market and into consumers' homes. What I didn't know is what happens when a product proves fatal, and it's recalled. Danny's death prompted me to find out. It is an understatement to say that what I found was disturbing: a federal regulatory system that was underfunded and inept, a legal system that shielded manufacturers from paying for their horrific "mistakes," and consumers who had no idea that the brand name products they trusted - Playskool high chairs, Cosco cribs, Graco strollers, etc. - were inadequately tested and too often, unsafe. Unsafe children's products still make it to the market, but thanks to the tenacious work of Kids in Danger, Congress has passed laws that fill some (if not all) holes in the product safety net, federal regulators are doing a better job of policing the market and holding manufacturers accountable, and more consumers get the word when a product is recalled. Thank you, K.I.D.! Marla Felcher, Ph.D., author of It's No Accident

Professional with expertise in this field

Rating: 5

It has been an honor to work with KID over many years through the Ann & Robert H. Lurie Children's Hospital of Chicago. KID is a valued resource in providing data, public education and policy recommendations to prevent and reduce the burden of childhood injury. Its attention to product safety, recall and regulation is among its most vital and valuable activities. Moreover, its availability and accessibility to consumers and responsiveness to their needs (often to those whose children experience injury or death due to unregulated or recalled products) is significant. I am privileged to work with Nancy Cowles, Executive Director on the Illinois Home Safety Coaliton under the aegis of the office of IL Attorney General Lisa Madigan where she make outstanding contributions in content and strategy discussions. KID is a small non-profit with limited financial rsources, yet its impact is strong and significant through its jucidicial use of revenues and its enormouse expertise.