Keep Kids Alive Drive 25

Rating: 4.9 stars   84 reviews


12418 C St Omaha NE 68144 USA


The mission of KEEP KIDS ALIVE DRIVE 25® is to make streets safer for all who walk, ride, play, and drive. Doing so preserves lives and relationships.


Over 1600 communities have initiated a Keep Kids Alive campaign. These represent 49 U.S. States, 3 Canadian Provinces, the Bahamas, and Queensland State, Australia. Oceanside, CA saw a 16% decrease (6 mph) in average speeds when implementing a Keep Kids Alive Drive 25 yard sign campaign. As the first community to initiate "America's Trash Talks to Keep Kids Alive," Oro Valley, AZ realized a 13.5% decrease in average speeds on neighborhood streets - 24.5 mph on average.

Target demographics:

Residents of every neighborhood in the U.S., and when possible, beyond.

Direct beneficiaries per year:


Geographic areas served:

United States, as well as communities across the globe.


Consultation and Presentations to Community/Neighborhood Groups, Schools, Businesses, and Municipal Leaders on developing comprehensive neighborhood traffic safety education campaigns that include: America's Trash Talks to Keep Kids Alive Keep Kids Alive Drive 25 Stop! Take 3 To See Seat Belts-FASTENATING! It's Not A Race! Create Space Be Aware! Drive With Care No Need To Speed Check Your Speed A License to Live - An in-school safe-driving education and marketing campaign that is student driven. Parenting at the Speed of Life Annual "Run to Remember" as part of the Pikes Peak Ascent Trail Race in honor of loved ones who have died in traffic incidents.

2016 Top-Rated Nonprofit
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Reviews for Keep Kids Alive Drive 25

Rating: 5 stars  

I am both a board member, but I am also a parent who lost a child in a car accident. KKAD25 does great educational and outreach programs, but the weekend at Pikes Peak with the other families who lost kids was unbelievable. I was there to run in memory of my son Nate, who was 15 when he died. Nate would have loved to run the Pikes Peak Ascent, so I ran it for him. I really thought that weekend would be mostly about the run, but I was so wrong. This past August we had about 10 families there who had lost a child to a traffic accident. Once you lose a child, you have to find your new normal, but that new normal is no where near the normal everyone else has. But all of the families there have the same new normal that I have. We were free to talk about our kids without having to explain anything. We could talk about our kids without getting that "poor you" look. Sometimes we spend more time comforting people who just found out that we lost a child. That weekend in Colorado, we were free to laugh, cry, hug. smile and share. I never, in my wildest dreams, thought that the fellowship of that weekend would be something that I would treasure forever. The emotional boost of the weekend at Pikes Peak is something that can only be felt, it cannot be expressed in words. KKAD25's mission is to make the streets safer for all, but they have also given an amazing gift to those of us who have lost kids. Ideally, our education programs would end all traffic accidents, but until that happens, we will continue to have our weekend at Pikes Peak to Live Forward and Run to Remember.

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Rating: 5 stars  

Keep Kids Alive Drive 25 is a non-profit organization that was founded in 1998. It is dedicated to traffic safety education directed towards drivers, pedestrians, cyclists, and parents with a primary focus on residential neighborhood traffic safety. Its only source of income is from donors, sale of KKAD25 merchandise, and fund raising activities.

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Rating: 3 stars  

My wife and I became aware of KKAD25 after our daughter Shannon was killed in an automobile/bicycle accident in front of our house in June 2001. While speed was not considered a factor in the accident, driver inattention was surely a cause. It was an inexperienced 7 year old bike rider (fresh off of training wheels) and an inexperienced 17 year old car driver, unaware of his surroundings as he drove through the neighborhood. We met Tom Everson at our church and his desire to help prevent this kind of tragedy from happening again was evident. He really wanted to help. Through our conversations with Tom over the next year and a half, we were convinced this was a worthwhile organization that we should be involved. We joined the original Board of Directors when KKAD25 became a non-profit.

I've personally experienced the results of this organization in...

We have personally placed KKAD25 signs in our yard and stickers on our trash cans. These are constant reminders to those who drive through our neighborhood, to slow down. I believe these reminders work. KKAD25 provides educational material and offers start-up kits to communities as they come on board. Through the promotion of KKAD25 "Run to Remember" Tom and others run the Pikes Peak Accent, with our children’s names on their shirts. It gives us a feeling that our children are making a difference.

If I had to make changes to this organization, I would...

Our dream is for a corporate sponsor to come on board to provide the financial backing to help sustain the KKAD25 organization. Tom has done an excellent job of getting the message out, as can be see by the 1,200 communities that are utilizing KKAD25 information. However, as with all non-profits, it can only provide so much on limited funds. Selling signs and fundraisers alone are not enough. We hope with a corporate sponsor, KKAD25 will be the force behind neighborhood safe driving.

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Review from Guidestar
Rating: 5 stars  

As HOA president, I was always looking for ways to remind drivers to slow down, obey stop signs and be more alert. No one wanted more speed humps... and other "traffic calming" devices were pretty expense. Our city Traffic Manager suggested I look into KKAD25, so I did.
Tom Everson, the founder of KKAD25, was very helpful in explaining the program and made a number of suggestions on what would work best in our particular situation. We invested in Yard Signs, Waste Can Stickers and Entrance Signs.
We were the first neighborhood in our city to use the KKAD25 program. Since then, the City Council and Police Department have adopted the program and a number of neighborhoods have invested in KKAD25.
We have found that the variety in size, location and messages of the signs creates passive reminders that people really notice. And the nice part is... no training, no fees, no minimum investment. You can do as much or as little as your neighborhood wishes.
In our case, our waste management company paid for the entrance signs as a community service and the city installed them at no charge!
A great traffic calming program!

I've personally experienced the results of this organization in...

I began receiving calls from friends and other HOA reps about the signs we had just installed throughout our neighborhood. They liked them and wanted to know more.

If I had to make changes to this organization, I would...

I like the way Mr. Everson has kept this program very personal. I feel that I could call him at any time if I had a question or concern.

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Review from Guidestar