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Nonprofit Overview

Causes: Automotive Safety, Crime & Law, Crime Prevention, Disaster Aid, Health, Public Health, Safety Education

Mission: The mission of KEEP KIDS ALIVE DRIVE 25® is to make streets safer for all who walk, ride, play, and drive. Doing so preserves lives and relationships.

Results: Over 1600 communities have initiated a Keep Kids Alive campaign. These represent 49 U.S. States, 3 Canadian Provinces, the Bahamas, and Queensland State, Australia. Oceanside, CA saw a 16% decrease (6 mph) in average speeds when implementing a Keep Kids Alive Drive 25 yard sign campaign. As the first community to initiate "America's Trash Talks to Keep Kids Alive," Oro Valley, AZ realized a 13.5% decrease in average speeds on neighborhood streets - 24.5 mph on average.

Target demographics: Residents of every neighborhood in the U.S., and when possible, beyond.

Direct beneficiaries per year: 5,000

Geographic areas served: United States, as well as communities across the globe.

Programs: Consultation and Presentations to Community/Neighborhood Groups, Schools, Businesses, and Municipal Leaders on developing comprehensive neighborhood traffic safety education campaigns that include: America's Trash Talks to Keep Kids Alive Keep Kids Alive Drive 25 Stop! Take 3 To See Seat Belts-FASTENATING! It's Not A Race! Create Space Be Aware! Drive With Care No Need To Speed Check Your Speed A License to Live - An in-school safe-driving education and marketing campaign that is student driven. Parenting at the Speed of Life Annual "Run to Remember" as part of the Pikes Peak Ascent Trail Race in honor of loved ones who have died in traffic incidents.

Community Stories

10 Stories from Volunteers, Donors & Supporters

1

Professional with expertise in this field

Rating: 5

Keep Kids Alive is a wonderful non-profit and I believe has really made a difference in the Omaha community. It's a simple reminder to the community to slow it down in our neighborhoods, especially where kids are present. -Sgt. Erin Payne, Omaha Police Department

2

Volunteer

Rating: 5

Where to start? Unfortunately I met Tom Everson and KKAD25 after my nephew was killed while running on a gravel road. I am a long time runner and have always been concerned with the safety of runners/bikers/walkers/kids on roads. My sister was also killed in a preventable car accident when she was only 16 years old so I knew this was the place for me to be.
The group is amazing and Tom does everything possible to make us 'newbies' feel welcome. I'm not sure where my family would be this first year without the support of this wonderful group and the inspiration it gives.

Volunteer

Rating: 5

I believe Keep Kids Alive Drive 25 decals work because we are using them on various streets in my community. It has caused drivers to check their speed and slow down. I highly recommend the program.

M.O.M.S.S.org
www.momss.org
Big Supporter for KKAD25
Community Volunteer in Ca.

Volunteer

Rating: 5

Tom Everson has been an amazing inspiration to me and my relatively new suburban Pittsburgh, PA KKAD25 group. He has coached us so unselfishly and provided suggestions, contacts, websites and plenty of patience as it's been a long haul in getting all of the approvals and local support need. We appreciated how responsive he has been to our every question and need. We're very fortunate to have the ongoing benefit of Tom's leadership. Keep up the great work! Anne Mitchell

Volunteer

Rating: 5

I am chairman of Riverside, Iowa's Keep Kids Alive Drive 25. I was inspired by the group because it emulated what I wanted to do for my community.

Volunteer

Rating: 5

I have been involved with this fine organization, KKAD25, for approx. 3 years and have been impressed with the leadership and focus provided by Tom Everson. He has developed pertinent programs to help increase the awareness of the public to the importance of what we all can do to help minimize the risks associated with driving. In addition, this organization reaches out to victims of driving related accidents and provides the families with support during their difficult times.

Previous Stories

General Member of the Public

Rating: 5

i became aware of this organization via an interview with the founder, Tom Everson, on TV. Subsequently, I became more aware of the organization's key objectives and programs which directly help improve the awareness of all of us to the dangers resulting from excessive speed and inappropriate driver behavior. I have been impressed with the specific programs set up by this fine organization to address this real world problem. The various promotional and educational programs do make a difference !

Review from Guidestar

Volunteer

Rating: 5

Keep Kids Alive Drive 25 has been an vital component of our Safe Routes to Schools initiative here in Ridgewood,, NJ. It has worked to educate and engage residents in playing a necessary role in helping to create safe roadways along which children walk and ride each day. Keep Kids Alive has also worked to engage high school students who have created YouTube public safety messages to get the word out in the community.

Tom Everson, founder and executive director of Keep Kids Alive Drive 25, has been instrumental in providing support resources to assist with our campaign - even making an on-site visit to meet with community leaders and residents.

In short, Keep Kids Alive Drive 25 has given us the tools necessary to mobilize in making a difference in creating safer roadways to benefit all motorists, pedestrians, and cyclists in our town.

Review from Guidestar

Volunteer

Rating: 5

KKAD25 has been in the Colorado Springs area for over 10 years and has been very well recieved by our citizens! In fact, the city was able to use the logo/slogan and signage as the offical neighborhood speed reduction campaign eight years ago when all neighborhood speeds were reduced to 25 mph. The organization has been very responsive to the needs of our city and I have been impressed by the innovative approaches that KKAD25 has taken to stay on top of current issues.

Review from Guidestar

Volunteer

Rating: 5

I started a Chapter in Maywood NJ, Bergen county many years ago, in memory of my Brother who was a Police Officer in Tuckerton NJ.

As a community we were able to put the KKAD25 Trash can stickers on all the recyclable cans in town. And we were able to purchase the Large signs to go around town as well. I just wanted to make the streets a bit safer.

About 5 months into starting this, as a family we went to an event down the street from my home. When we walked home my then 4 year old decided to break away from my hand and run into the street to go to our home. We were literally across the street from my house. An SUV was driving up the street a supporter of KKAD25 and her husband was able to stop the vehicle within inches of my son's body.

I was a supporter before but that day I turned into a BELIEVER. Awareness, suttle reminders, all of this truly helps! It SAVED my son's life!

Review from Guidestar

Volunteer

Rating: 5

I learned about Keep Kids Alive - Drive 25 a few years ago from a friend of mine in our home town of Forked River, New Jersey. The concept that Tom has put forth sold me on the organization immediately. There's only so much that the police and public saftey personnel can do to make sure our children and our future is protected, but by having the reminders of driving safely when children are around spread around town (via Lawn signs, garbage can stickers, etc.) reinforces the goal in "real time" and redundantly. Every time we have had signs available for folks in town, they've gone faster than hotcakes. I can't tell you how many times complete strangers have stopped me in front of my house to ask where I got my lawn sign. I'd like to see more events around Monmouth and Ocean Counties in New Jersey like the 5K I participated in in Colts Neck two years ago. KKAD25 is an organization that not only strives to keep our children safe, but also strengthens the feeling of "Community" within your town at the same time.

Review from Guidestar

Volunteer

Rating: 5

Members of the Norfolk Panther JOOI Clubs have implemented KKAD25 in our community. We have heard countless stories about speeding and wreckless driving in residential areas where our children play. Through implementation of the program, residents feel they are making a difference and report that drivers do take notice of the yard signs. With support from KKAD25, we organized a "walk" to call attention to problems related to driving too fast where children play. We have worked with Norfolk PD, who appreciate this program for what it does to make Norfolk streets safer.

Review from Guidestar