Mission: The International Foundation for Research and Education on Depression (iFred), is a 501(c)3 organization dedicated to helping research the causes of depression, to support those dealing with depression, and to combat the stigma by shining a positive light on depression.
Results: 1. Provided over 20,000 brochures positively branding depression 2. Presented to over 20 international mental health organizations about the need to use positive branding with depression (www.ifred.org/rebrandingdepression) 3. Generated the first ever cause marketing program via Mood-lites, introduced in QVC, Wal-Mart, Bed, Bath & Beyond, Linens N Things and more. 4. Established a Global Month of Hope (April), the color (yellow), and the sunflower as global icons for depression. 5. Established an online community for depression survivors and family for support with over 500 members providing mentoring and guidance to others. 6. Created a ‘Famous Faces’ poster showing how depression effects all - no matter the race, age, socioeconomic background, etc.
Direct beneficiaries per year: Thousands (over 500 in online group, over 2,500 brochures per year,
Geographic areas served: International
Programs: Field of Hope Brighten Our World for Depression Store for Hope Famous Faces Rebranding Depression Looking to do two additional campaigns: -Depression Exposed -Get Ur Hope On