FOUNDATION FOR A SMOKEFREE AMERICA
Rating: 4.97 stars 38 reviews
Issues: Children & Youth, Education, Health
Location: 8117 W Manchester Ave Suite 500 Playa del Rey CA 90293 USA
The goals of the Foundation are to establish in-house programs to fight tobacco use at the local, regional and national levels, to prevent youth smoking through our websites and school-based educational programs, and to help empower those suffering from tobacco addiction to quit successfully, through our websites and other educational venues, and to enact peer teaching programs, empowering youth to defend themselves against the onslaught of tobacco advertising and peer pressure.
Target demographics: children and teens vulnerable to starting tobacco use and smokers searching for free quitting tips
Direct beneficiaries per year: over 300,000 people, mostly in the US but internationally as well, to learn more about smoking and tobacco issues.
Geographic areas served: the United States and internationally
Programs: Thanks in part to a major gift from Patricia Henley of $100,000 grant, we were able to make a very significant increase in time and resources devoted to our programs and outreach. As a direct result, website traffic doubled to Smokefree America's homepage. Our outreach programs included the following unprecedented results on the Internet: Google provided us with an in-kind grant of $10,000 per month in free advertising. Due to the large traffic increase generated as a result, especially by the search terms 'quit smoking' and 'stop smoking,' Google has renewed their grant annually since it was first awarded in 2005.
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