I came to George Marshal at Flickers in 2009 with an an idea of how we could help non-profits that provide needed services to their local communities but who could not afford to get a public service announcement produced for television. From this, the 7DayPSA competition was born, starting here in Rhode Island and spreading to other states. The events challenge filmmaker teams to write, shoot and edit a public service announcement for a deserving local non-profit in just seven days. The results have been amazing as the winning spots are broadcast for one year on local television stations and placed on the internet to make the public aware of the services that are available and raising the awareness of the needs of each non-profits. FLICKERS is working on expanding this effort and with a little more support, it will expand across the country.