Mission: To enrich the lives of the widest possible audience of visitors to the Museum by engaging, informing, and inspiring them through the activities of collecting, preserving, studying, exhibiting, and interpreting important works of visual art.
Results: In recent years, the AAM has experienced tremendous growth, both in its program offerings and in annual attendance numbers, which have increased over thirty percent in the past five years. This upward trend is continuing; exhibition preview parties now regularly draw close to 1,000 attendees. Our growth is a testament to the quality and success of the excellent exhibitions and comprehensive educational programming.
Target demographics: The Allentown Art Museum serves primarily the Lehigh Valley, a community of over 750,000 people and the third largest metropolitian area in Pennsylvania. In 2009, the museum served an audience of 100,000 visitors, with the majority of those served residing in Lehigh County. More than eighty percent of its 14,000 student visitors come from Lehigh and Northampton counties, with the largest single group being from within the Allentown School District. In addition to its local reach, the AAM annually serves visitors from more than forty states and twenty foreign countries.
Programs: Exhibitions & collections, education & curatorial