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February 22, 2011


Review from Guidestar
February 22, 2011

I worked with Al-Maun Fund to create some ideas for a Unique Selling Proposition and tagline for an upcoming online marketing campaign. I became aware of the charity through my sister, and was impressed with their simple goal: to make that little bit of extra cash you give count for others in major ways.

We connected through Twitter, and then on the phone. The founders of this charity are real, down-to-earth and friendly, and not penny-pinching or bureaucratic about benefiting others. We talked about their aid process, their goals, and their values. I learned about the "dignity, respect, and personal advice" they offer people seeking aid, the "3-to-5-day" processing time from receipt of information to aid received, and their national reach made local through connections via the internet.

The passion of Al-Maun Fund is not to throw money at people, but to give them solace in momentary struggles. I appreciate their efforts and wish them success.

The Great!

I've personally experienced the results of this organization in...

I've seen requests fulfilled within days.

Ways to make it better...

If I had to make changes to this organization, I would...

In time, with proper marketing strategy I'm sure the changes I hope for, namely growth and expansion, will occur.

More feedback...

Will you volunteer or donate to this organization beyond what is required of advisors?


How much of an impact do you think this organization has?

A lot

Will you tell others about this organization?


How did you learn about this organization?

Through a relative's e-mail.

What is this organization's top short-term priority?

To grow its donor base.

What is its top priority in the long run?

To expand its reach and offer more programs people can use to get involved.

When was your last experience with this nonprofit?


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