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Phone: 415-834-3174
744 Montgomery St, #300
San Francisco
California 94111

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Target demographics: end the illegal wildlife trade through both demand reduction and direct marine protection

Direct beneficiaries per year: raise awareness in China of the plight of sharks, elephants, rhinos and other endangered animals--through the airing of PSA's on major media. The majority of our ads are aired probono, with the value of donated airtime in 2012 at approx 133 million USD. Our Marine Program in the Galapagos, helped to provide direct protection to over 133 sq Kilometers of the Galapagos Marine Reserve.

Geographic areas served: China, the Galapagos-Ecuador, Indonesia, Vietnam, & Marine Protected Areas in various other countries

Programs: Global public awareness campaigns that educate consumers with our message, "When the Buying Stops, the Killing Can Too." We recruit celebrity ambassadors to feature in Public Service Announcements, focusing on reducing demand for elephant ivory, rhino horn, shark fin, & tiger products.
We also support various Marine Protected Areas by providing comprehensive marine protection, using a model that strengthens key elements of MPA law enforcement: surveillance, interdiction, prosecution & sanction.

WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through global public awareness campaigns and by providing comprehensive marine protection.
WildAid directly addresses consumer behavior to stop the demand for endangered wildlife products. Between Nov 2011 & the present, our educational campaigns contributed significantly to a 50-70% decline in China's shark fin prices and continue to aid in the reduction of fins imported through Hong Kong, the trade's global hub.

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i think every organization has its place, most do great work, but a donor needs to look beyond the obvious. It is clear by most all accounts, that the trade of illegal wildlife parts is impacting wild species everywhere. It is imperative that this effort be given the utmost attention, which is ... more »
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