WildAid, Inc Overview
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Target demographics: end the illegal wildlife trade through both demand reduction and direct marine protection
Direct beneficiaries per year: raise awareness in China of the plight of sharks, elephants, rhinos and other endangered animals--through the airing of PSA's on major media. The majority of our ads are aired probono, with the value of donated airtime in 2012 at approx 133 million USD. Our Marine Program in the Galapagos, helped to provide direct protection to over 133 sq Kilometers of the Galapagos Marine Reserve.
Geographic areas served: China, the Galapagos-Ecuador, Indonesia, Vietnam, & Marine Protected Areas in various other countries
Programs: Global public awareness campaigns that educate consumers with our message, "When the Buying Stops, the Killing Can Too." We recruit celebrity ambassadors to feature in Public Service Announcements, focusing on reducing demand for elephant ivory, rhino horn, shark fin, & tiger products.
We also support various Marine Protected Areas by providing comprehensive marine protection, using a model that strengthens key elements of MPA law enforcement: surveillance, interdiction, prosecution & sanction.
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