Mission: Upaya builds businesses that create jobs and improve the quality of life for marginalized households in India living on less than $1.25 a day.
Results: Based on our current partners, we have seen most households at minimum double their average daily income due to the new jobs created. We have also seen in our work so far how doubling household income immediately allows families to quadruple the amount they spend on food each month. In as little as nine months, we have seen almost all employed households improve the quantity and quality of their meals. As we look ahead, we also expect to see improvements in the quality of a family’s housing, ability to purchase productive assets, and capacity to keep their children - girls and boys - in school through their teenage years. Upaya will be working closely with each partner business to collect, analyze, monitor, and report these metrics on a regular basis.
Target demographics: Create jobs for those living under $1.25 a day
Geographic areas served: North India
Programs: Our LiftUP Project, which works with early-stage, community-rooted enterprises to grow and create new jobs.