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Sustainable Fishery Advocates

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Po Box 233 Santa Cruz CA 95061 USA


Fishwise partners with the seafood industry to establish progressive goals that result in verifiable fishery and aquaculture improvements, catalyzing their leadership in transitioning seafood value chains to sustainability.


Retailer program - the specific purpose of this program is to translate the best available fishery, aquaculture, and health science into an approach that delivers both conservation and business performance. Member retailers have publicly demonstrated their commitment to sustainability and transparency, becoming the leaders in sustainable seafood. The organization has made steady progress on its sustainability work plans for all of its retailers.

distributor program - the specific purpose of the program is to work with distributors to distill complex information and facilitate environmentally responsible buying practices that move businesses into leadership positions within their field.

traceability program: fishwise works to increase the amount of seafood, both in the u. S. And globally, that is traceable back to legal sources via: supporting multi-stakeholder dialogues, creating tools for the industry, and ensuring that the traceability network is well-connected.

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