Mission: Psi makes it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services.
Programs: Psi has hiv programs in over 60 countries around the world. Interventions, which include social marketing of hiv products and services and targeted hiv communication, are based upon a commitment to produce measurable health impact and an emphasis upon rigorous research and evaluation. Although condom social marketing and targeted communication remain cornerstones of psi's work to address the hiv pandemic, country programs implement an increasingly comprrehensive range of interventions in response to the changing needs of specific country contexts and populations.
psi supports efforts to increase access to effective malaria prevention and treatment interventions, and works closely with ministries of health , primarily in africa and asia, to scale up proven interventions and sustain coverage over time. These interventions include: delivery of long-lasting insecticide treated nets, long-lasting insecticide retreatment tablets, artemisinin-based combination therapies, rapid diagnostic tests, strategic behavior change communications and applied operational research.
psi's other primary health areas include the areas reproductive health, child survival, and tuberculosis. Reproductive health services focuses on increasing contraceptive prevalence rates and decreasing maternal mortality ratios. Child survival efforts are focused on finding the most appropriate channels to reach caretakers and provide them with high quality, cost effective, and integrated health services. Lastly, tuberculosis and related services, engage private sector providers in the diagnosis and treatment and integrating hiv counseling and testing with tuberculosis services.