Mission: To increase and diffuse geographic knowledge in the broadest sense: the description of land, sea, and universe; the interrelationship of man with the flora and fauna of the earth; and the historical, cultural, scientific, governmental, and social background of people; to conduct and assist investigation, research, and exploration in any branch of geography; and to encourage and assist the experience and knowledge of other cultures and lands. The society states that its mission is to illuminate, teach, and inspire people to care about the planet.
Programs: National geographic magazine is distributed mainly to members of the society as a benefit of membership. A limited number of magazines are made available to non-members as corporate and library subscriptions. As a promotion for membership, the magazine is also sold on newsstands. In 2014 national geographic magazine was circulated worldwide both in english and in 37 local-language editions. One in four readers now reads the magazine in a language other than english. Each month national geographic magazine published five to seven feature stories and multiple shorts articles (1-2 pages), all carefully reported and fact-checked, stunningly photographed, and graphically illustrated. In 2014 national geographic magazine published 64 feature articles, more than 250 additional pages of shorter journalistic pieces, and 2 supplemental posters. Subject areas included adventure, archaeology, the environment, exploration, health, history, human culture, natural history, science, technology, wildlife, and world affairs. The senior editors regularly weigh the merits of story proposals and decide which to develop into full-length magazine articles that are relevant and insightful for the general public. These are articles that educate and inform readers about the world, and inspire them to care about the planet and be active stewards of its resources. Our research division verifies all facts before publication to produce the most accurate and fairest reporting possible. In the realm of science, in 2014 national geographic magazine presented major articles about neurological research uncovering new methods of exploring the brain (february); we looked at black holes, in particular the one at the center of our milky way galaxy and how it formed (march); the continuing drive to explore other galaxies was documented in the work being done on the new atacama large millimeter/sub millimeter array (alma) telescope in chile (april); an account was published of the growth of astrobiology here on earth, which informs the study of organisms beyond our planet (july); we explored the evolution of our diets and the role of cooking in that evolution (september); an exploration of how scientific innovations in growing food will help us feed the world's growing population (october); the methods various parasitic species have evolved in order to control their hosts in order to reproduce (november); a look at meat and it's potential future in our diets (november); and a showcase of the increasingly sophisticated technology of 3d printing, as well as legal and ethical issues that accompany the technology (december). Culture and politics were covered in a variety of articles throughout the year, ranging from a look at the connection between art and science during the age of enlightenment (january); a personal essay reflecting on growing up in and traveling around, minneapolis, minnesota (february); a gathering by millions of hindus in allahabad, india, for the largest assembling of humans on the planet (february); the history of horses in north america and their connection with native american cultures (march); a peek into the local costumes and culture of women in brittany, france (april); we published photos of life along the seine in paris, france, and the culture on the river today (may); the use of canines by the military and the deep bonds formed between the dogs and their handlers (june); the journey of a medical diagnostic and treatment center that exists inside a train that visits remote siberian villages (june); a look back at the life of soldiers during wwi in the trenches and the drawings and artwork left behind (august); aaron huey gave us a detailed look into the people and culture of svanetia in the republic of georgia (october); and the individuals and communities located near numerous superfund sites across the u. S. (december). The magazine continued to explore and share the wonders of the natural world and our environment, as well as the issues affecting them. We looked at four different breathtaking national parks in new zealand (march); an exploration of the worldwide growth of coal as an energy source and the environmental impacts (april); how will we feed nine billion people by 2050 as our world population continues its growth (may); the growing industry of aquaculture to help meet the high demand for fish around the world (june); the mad rush by foreign corporations to claim land in developing countries and the impact on the local communities who have historically worked the land (july); the legacy of the wilderness act to help protect public lands in the united states (september); the magazine documented a trip by our emerging explorer enric sala to the southern line islands and the coral reefs there (september); and a timely look at the disappearing snowfall in the western united states, and what it means for that region when the snow fails year after year (october). Articles focusing on natural history covered the komodo dragons of komodo national park in indonesia and emerging threats to their habitat (january); we looked at the migration of native species during all four seasons of the yukon in canada (february); the magazine explored the bluefin tuna species and the dangers it faces from extinction due to overfishing (march); one of our photographers visited atolls in the middle of the mozambique channel in order to explore the differences and similarities between the two and discovered it was the only known nursery for galapagos sharks (april); the gulf of the st. Lawrence river is extremely important due not only to the water it provides for the waterways but also for the diverse wildlife found there and is involved in debates surrounding the desire to drill in the area (may); images of puffins in the northern atlantic were made by danny green, capturing the diversity of behavior of this species (june); david doubilet took readers off the shore of florida and beneath the waves to capture images of the goliath grouper, a fish that can grow up to 800 pounds in weight (july); portraits of gomb chimps in gomb national park in tanzania showcased the families living in the park (august); the only primates in europe, barbary macaques, were depicted in a november article; and in december south africa's marine reserves were covered as well as how to better connect parks to the people in the communities next to them (december). Over the course of the year we took our readers on a variety of trips helping to showcase the natural history of the world both at home and all over the world. Adventure has been a part of the national geographic society since our very beginning. In 2014 this tradition was continued with stories from all over the globe. On oman's musandam peninsula, some of the best climbers in the world explored the limestone cliffs there and made a number of first ascents (january); an article focusing on what happens when the largest of the cargo ships are retired and are broken up for scrap in bangladesh, india, pakistan, turkey, and china (may); lidar technology was used to scan some of the largest caves in the world, found in china (july); we reported on a scientific expedition to franz josef land, an uninhabited and pristine location, and one of the most remote in russia (august); and paul salopek continued on his seven-year out of eden project, bringing along readers and offering insights on the culture and history of jerusalem and other significant places in the middle east (december). These articles took our members to unique, breathtaking, and oftentimes dangerous locations to share in the sense of adventure. On the subject of archaeology, national geographic magazine presented work being done to excavate a roman boat dating to a. D. 47 in the south of france (april); an excavation of a wari tomb in peru from the ninth century containing artwork and relics that hadn't been seen before (june); the orkney islands stones in scotland were profiled as well as the likely impacts upon cultural heritage resources as sea levels change (august); emperor nero and the destruction of rome was the subject of an article by robert draper (september); and a new look at a huge aquatic predator, spinosaurus, made possible by combining existing paleontology with new technology (october). 2014 average worldwide circulation: 5,706,903expenses $144,763,810. Including grants of $ 0. Revenue $46,335,429
books & other related products:the society publishes books to inspire people to care about the planet and to educate readers about geography and related subjects. Among the various books the society published in 2014 was the 10th edition of national geographic atlas of the world to mark the 100th anniversary of national geographic cartography; an essential guide to understanding today's increasingly interconnected world, and the atlas of indian nations, the most comprehensive atlas of native american history and culture available depicting the rich and complex story of the tribes of the north american indian as told through maps, photos, art, and archival cartography. The society also published blue hope: exploring and caring for earth's magnificent ocean, an ode to the ocean marrying the insights and inspiration of ocean advocate and national geographic explorer-in-residence sylvia earle and other experts and celebrities with the world's most stunning photographs of beaches, coral reefs, and underwater life, all combined to express earle's passionate message: life depends on the ocean, and to save it we must love it. Also published in 2014 was national geographic the covers, the definitive cover collection from the world's most beloved magazine, this book shows decade by decade how the covers chart our evolving understanding of global culture and the unfolding international political events as they record groundbreaking discoveries and the enduring beauty of our natural world. Further examples of among the 60+ books published in 2014 include: national geographic foods for health: choose and use the very best foods for your family and our planet a culinary tour of the 148 foods that have huge nutritional value with the least environmental impact; national geographic extreme weather survival guide which explains how to plan ahead and prepare, respond to emergencies, and survive the worst-case scenarios; women of vision: national geographic photographers on assignment, celebrating the work of talented photojournalists in a captivating photography book covering personal reflections and stunning selections of photographic assignment work from the past decade, setting a new standard for excellence; the ansel adams wilderness targeting the millions who love nature and the national parks, is an elegant interpretation of ansel adams' celebrated wilderness photographs by peter essick, one of the world's most influential nature photographers; and national geographic illustrated guide to wildlife, bursting with beautiful images and completely authoritative text, a field guide to help families and amateur adventurers enjoy and understand north america's most common birds, mammals, insects, reptiles and amphibians, plus fish and other aquatic creatures. The society has more than 75 international publishing partners and our books have been translated into more than 30 languages and are sold throughout the world. The society also sells magazine and map storage slipcases, ebooks, a selection of calendars and diaries, globes, dvds and digital videos, geography-related toys, and other related products through a mail-order catalog and on-line store. Expenses $106,372,694. Including grants of $ 0. Revenue $97,674,845
children's publishing program:the society's children's publishing program continued to enhance its family reference library with three strong titles published in 2014 - ultimate globetrotting world atlas, a reference that takes kids aged 10 and up to a whole new level of excitement with fun facts, fascinating information, easy-to-read maps, lots of games and vibrant pictures of everything - from wacky hotels around the world to natural and man-made wonders; 5,000 awesome facts 2, a boredom-busting book exploding with information about sensational topics kids love in a fun design that captures kids' attention and keeps them yearning to learn more; and ultimate body-pedia, a kid's (ages 7-10) journey through all the systems of the body (digestive, nervous, reproductive, skeletal, circulatory, respiratory, lymphatic, endocrine, and immune) to discover what makes humans what we are. In 2014, the society also published the annual installment of national geographic kids almanac 2015 and is also available in distinct canadian, uk, and international editions. These almanacs are packed with fun-to-browse features, useful reference material, homework help developed by educators, and the kind of quirky facts that kids adore. Other notable children's titles published in 2014 were extreme weather by thomas kostigan, a fascinating book that explores the "new normal" of extreme weather and answers important questions about the effects of climate change in a fact-based kid-friendly way; national geographic kids student world atlas fourth edition, the updated classic atlas for kids ages 12 and up complete with everything kids want and need to know about our world; national geographic kids cookbook by national geographic explorer barton seaver taking kids on an adventure exploring the science, sustainability, and creativity behind delicious food with recipes, ideas for activities, and food-focused challenges showing how cooking can be both healthy and fun; and national geographic animal stories by distinguished author jane yolen - amazing animal stories that span the centuries come to life in this beautifully written and illustrated book. Our children's publishing program continued to build presence in the schools and public libraries by releasing several new titles in our very popular national geographic readers and national geographic chapters series, which are comprised of leveled-reading, easy-to-read formatted books, developed in concert with experts in the field of literacy education, which get kids reading by giving them lots of cool information about subjects that matter to them. We publish the national geographic kids everything series, aimed at kids aged 8-12, breathing new life into the reference category with fresh, dynamic, and fun-filled presentations of the nonfiction subjects kids love most. The national geographic little kids look and learn series, published for kids ages 3-6, includes board books developed in association with child education experts, sure to thrill preschoolers and parents alike as they encourage interactivity and self-discovery among all children with engaging visuals and fun themes.