Internet Content Rating Association
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666 11th St Nw Ste 1100 Washington DC 20001 USA
ICRA's mission is to direct users to the content they want, to trust what they find and to avoid material they don't want for themselves or their children. ICRA acts as a forum through which both policy and technical infrastructure are defined, helping to make the web and other content distribution channels safer for all users.
ICRA has created a unique, content labelling system that allows a web site to self-label their content in categories such as nudity, sex, language, violence, other harmful activities, gambling and chat. ICRA has also created a filter, ICRAplus, that allows parents to block material they don't want their children to see. ICRA is developing new technology to link content desriptors to quality and trust marks and to make these machine readable. Through this initiative, ICRA hopes to work with search engines and other third party filtering tools to improve our efforts to both protect users from the worst and to direct users to the best on the web.
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