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Nonprofit Overview

Causes: Animal Protection & Welfare, Animals

Mission: FARM (Farm Animal Rights Movement) is a 501(c)(3) nonprofit, public-interest organization promoting vegan, plant-based diets to save animals, protect the environment, and improve health. We operate from the nation's capital and work through our Compassionate Activist Network (CAN) with volunteers in all 50 states and two dozen other countries. Campaigns include Meatout, Vegan Earth Day/Bite Global Warming, the Animal Rights National Conferences, Humane Facts, World Farm Animals Day, and Gentle Thanksgiving.

Geographic areas served: United States and 31 other countries

Programs: Grassroots outreach:the 10 billion lives program focuses on video outreach, offering incentives to watch a 4-minute video about the 10 billion animals raised and killed for food each year. Through a tactic called "pay-per-view," activists offer people $1 each to watch the video. Surveys indicate that an average viewer eats thirteen fewer animals per year after participating, meaning that the 10 billion lives tour has the potential to spare one million animals per year. The great american meatout is now an international observance in two dozen countries and in all fifty states. Every march since 1985, farm works through its grassroots network of volunteers organizing outreach events in their communities. The purpose is to demonstrate the joys and benefits of a plant-based diet to the public, while promoting the availability and selection of vegan foods in mainstream grocery stores and restaurants. World farm animals day is a global day of action, observed on october 2nd, dedicated to exposing, mourning, and memorializing the more than 65 billion cows, pigs, turkeys, chickens, and other land animals that needlessly suffer and are killed in the world's farms and slaughterhouses. Grassroots activists across 30 countries hold symbolic and educational events in their communities. Public awareness:farm raises public awareness by posting billboards and bus ads in major us cities, as well as running tv and online ads to promote veganism. For the past 16 years, farm's letters-to-the-editor program has been linking benefits of the vegan lifestyle to current news developments or national holidays. Each of the 16 letters per year is published in 30-50 local newspapers, reaching millions. Vegan support:the live vegan website serves as an online vegan starter guide, educating visitors on how to make an enjoyable transition to a vegan lifestyle. A colorful 32-page vegan starter guide magazine is also available on request. Farm's weekly e-mail newsletter meatout mondays goes out to more than 119,000 subscribers. Launched eight years ago as an off-shoot of meatout, the recipe club delivers an easy vegan recipe, product or book review, health news, and an inspirational message. Activist cultivation:the animal rights national conference is the world's largest and longest-running animal rights gathering, hailing back to 1981. It is a forum for movement leaders, local activists and caring individuals of all kinds to share knowledge, report on progress, discuss strategies, network, and "recharge batteries. "the sabina fund awards grants to grassroots groups promoting a vegan diet and respect for animals.

Community Stories

12 Stories from Volunteers, Donors & Supporters

Peter57

Professional with expertise in this field

Rating: 5

FARM is a major and universally respected participant and leader of the Animal Protection Movement. FARM sponsors the annual Animal Rights Conference -- which is, by far, the most attended and most popular conference of this social justice movement. FARM has been innovative in promoting a diet that excludes animal products by introducing, the now widely accepted and promoted, concept of "Meat-free Monday." FARM has been innovative in outreach to the general public at fairs and tabling event by paying attendees to watch a video promoting our mission.
I'm proud to say that I have been a speaker at several FARM-sponsored events and found the organization of the events superb and the promotion and outreach totally effective.

Review from Guidestar

Professional with expertise in this field

Rating: 5

FARM is not only the acknowledged leader of the farmed-animal advocacy movement, it's leadership and staff are extraordinarily generous in lending advice and assistance to other veg-advocacy organizations, such as the one where I work.

I shudder to think where the movement would be without FARM.

Review from Guidestar

RichardSchwartz

Board Member

Rating: 5

I am very proud to be a member of FARM's Board. With a relatively small staff, the group is doing a tremendous amount in educating people about the abuses of animals on factory farms and the many benefits of veganism. Through vidoes that they pay individuals a dollar to watch, letters to editors that are published in newspapers throughout the US, and a wide variety of other programs, they are having a major impact in getting people to move toward plant-based diets. Especially important to me is thair work pointing out that shifts away from animal-based agriculture and diets are essential in efforts to avert a climate catastrophe and other environmental disasters.

Review from Guidestar

Advisor

Rating: 5

FARM's10 Billions Lives tour is a highly effective way to engage young people to eat fewer animal products and become vegan. They are doing important work measuring the impact of this key campaign. FARM also runs the National Animal Rights Conference, a training ground for thousands of animal advocates to learn how to create more impact.

Review from Guidestar

1

Donor

Rating: 5

I have been both a donor and volunteer for FARM for over 3 years. They do more with the funds they get and their small staff than any other nonprofit I know, and I've been involved and researched nonprofit organizations for over 16 years. It is imperative and fortunate that such an organization exists to advocate for the over 10 billion farmed animals raised in a life of misery and slaughtered for food in this country each year. 97-98 % of people say they are against cruelty to animals, yet most of them eat and use animal products. FARM is educating people about the connection.

Review from Guidestar

1

Volunteer

Rating: 5

FARM (Farm Animal Rights Movement) is a remarkably effective and well respected animal rights organization. Alex Hershaft, the founder of FARM, and every other staff member are truly dedicated and passionate about saving farm animals, protecting the environment and improving health through vegan advocacy. Since FARM's formation in 1976, they have established multiple successful campaigns including the Great American Meatout, World Farm Animals Day, CHOICE School Lunch, Vegan Earth Day, Gentle Thanksgiving, FARM Underground, among others, as well as their annual Animal Rights National Conference. FARM's campaigns have increased public awareness of farm animal cruelty and motivated people to adopt a plant-based diet. 95% of all FARM's contributions go directly to fund their programs (with only a 5% total overhead) ranking them as having one of the most effective use of budget compared to all national animal rights organizations. FARM has my confident, loyal support.

1

Donor

Rating: 5

I am a proud supporter of FARM USA because of their exemplary outreach efforts and dedication to animal rights. Their annual Meatout day is an occasion which generates mainstream interest in veganism and I know many people who have changed their eating habits as a result. I appreciate the work that they do.

1

Former Volunteer

Rating: 5

I've been vegan since 1997. I've read a lot of books on animal rights/veganism; participated in and organized numerous protests (back in the day); and have become familiar with many of the animal rights organizations. Since 1996, it has been my opinion that FARM is the Number One, BEST animal rights organization there is. Why? 1-They know that more animals die for food than any other cause, so they work to save the most animals in the way that makes the most sense: Try to get people to stop eating animals and animal products; 2-They use their budget wisely; 3-They use positive messages & images to help animals; 4-They now are also working to specifically address some younger folks; 5-They know what they're doing and they do a fantastic job working to save animals.

1

Volunteer

Rating: 5

Every time I have a tabling with FARM literature, it is an extremely rewarding experience. Sometimes, I am able to offer vegan food samples or show graphic video of standard farming practices of animals being routinely tortured on factory farms and in slaughterhouses. The youth is the most receptive to these issues but anyone is capable of being transformed during this outreach. Very often, people are moved to tears and seeking alternatives to their Standard American Diet (SAD). FARM is generous in providing lots of resources of recipes, medical information, and environmental statistics free of charge. They send out a weekly email recipe to anyone who signs up. I love vegetarian outreach because it addresses so many issues, including global hunger.

2

Professional with expertise in this field

Rating: 5

For many years, I've worked with Alex Hershaft, FARM's founder, as well as with various staff people, both in presenting at the annual Animal Rights Conference FARM puts on every years, and also participating in some of their annual campaigns, such as the annual Great American Meat-Out. I feel that for a relatively small organization with a relatively small budget, FARM is able to effectively promote the vegan message of compassion for all life better than virtually any other organization, even those that are much larger.