Entertainment Industry Foundation Overview
Programs: EIF launched its largest cancer initiative to date designed to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. Stand Up To Cancer's goal is to bring together the best and the brightest in the cancer community, encouraging collaboration instead of competition. By galvanizing the entertainment industry, SU2C creates awareness and builds broad public support for this effort. On September 5, 2008, SU2C harnessed the power and influence of the media, many of the world’s most renowned entertainers offered their full support for an historic, nationally-televised program, simultaneously broadcast live and commercial-free on ABC, CBS and NBC.
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