Tag: social media

Unleashing Cascades of Generosity

Leave a Comment January 12, 2015

A book excerpt from Matterness: What Fearless Leaders Know About the Power and Promise of Social Media by Allison Fine:

Karen Klein was riding a school bus filled with middle-school children in Greece, NY, on June 19, 2012. Karen had been safely delivering children to and from school for twenty-three years, but as much as that Tuesday was like any other day on the bus, it was also profoundly different. The yelling and taunting that routinely occurs on school buses across the country spiraled out of control that day, and rather than aiming their cruel verbal fusillades at one another, three seventh-grade boys aimed it at Karen — and a fourth videotaped it on his cell phone. (more…)

Is Your Cause Ready To Matter More To People This Year?

Leave a Comment January 12, 2015

For an excerpt of, "Matterness" click on the image.

Here Are Five Steps to Get You Moving in the Right Direction from Allison Fine, author of “Matterness, what fearless leaders know about the power and promise of social media.” For an excerpt of Allison’s book, click here.

  1. Think Abundance. Do you spend more time in meetings discussing what could go wrong or what could go right? Is your organization afraid of what people out there could do to harm your organization, or are you excited about engaging in their natural creativity and enthusiasm? Are critics treated as whackadoodles intending to do harm or as friends who are frustrated and want you to do better?
  2. Start Speaking With Not At Your Constituents. Stop using social media to just broadcast messages at people and start using them to ask real questions the answers to which are important to your efforts.
  3. Work with Your Crowds. Get in conversation with your crowds wherever they are. Ask them to do something creative with you, learn something together, gather information and intelligence, co-create an event together – before your ask them to buy a ticket!
  4. Gather Your People On Land. Gather ten or so donors together in someone’s home and talk about your cause with them. Discuss whether and how you make them feel like they matter. Do your communications feel personal? Does it feel like you only communicate with them to ask for money? Are they learning more about the cause?
  5. Figure Out What Scares You Most About Social Media– And Do It. Find a friend to teach you how to tweet, and spend a half an hour a day on Twitter. Talk to a critic on your blog, directly, like a human being, for the world to see. Encourage your younger staffers to use social media to talk about the organization (with some ground rules and talking points) and let them make mistakes. The sky won’t fall – I promise.
    Allison Fine is among the pre-eminent guides to the social media revolution. Her new book is Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. Matterness explains how and why people and organizations are better together with social media. It implores organizational leaders to stop focusing in the mythical fears keeping them locked behind their walls and to start working with rather than at people. In the end, the book explains that we don’t need better people; we need better leaders

Tips for Using Quotes and Reviews in Your Content Strategy

Leave a Comment July 2, 2014

In a recent blog post  7 Tips for Using Quotes for Your Nonprofit’s Content Strategy, Beth Kanter provides compelling reasons and extremely helpful tips for using  quotes as an integral element in your strategy.

As the author states, “Audiences love inspirational, relevant, and timely quotes, especially if created in graphic, visual format.”

Why not expand that idea a bit and include reviews as well? Here’s a recap of the seven tips for using quotes; you can apply them to reviews as well.

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How to Make Social Sourced Reviews Work for Your Nonprofit

Leave a Comment January 3, 2014

Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant? Did you use TripAdvisor to help coordinate your last adventure? Or go to CitySearch to find a hotel?

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Be an Ambassador for Local Nonprofits in Your City!

Comments (4) October 19, 2012

Want to help get your local charities some well-deserved extra attention? Interested in promoting local giving in your own community? Join our national team of Local Ambassadors!

GreatNonprofits has launched our Get Local campaign for 2012 to encourage local giving this season. Sign up to be a Local Ambassador with us and you’ll get to spread the word in your city about the best charities around. It’s a volunteer position (we’re a nonprofit too!) with a 2-5 hour a week commitment. We’ll give you all the tools you’ll need. Here’s what you’ll do:

Tell others about amazing nonprofits in your city!

  • Highlight outstanding nonprofits via the GreatNonprofits microsite for your city
  • Use email and social media to spread the word
  • Reach out to local newspapers and blogs and let them know about exemplary local nonprofits

Why do it?

  • Get great experience reaching out to local media
  • Manage the GreatNonprofits microsite for your city.  People will see your name and photo!
  • Be a major help to your local nonprofit community, enabling it to do more good
  • Be part of a nationwide grassroots effort to showcase small, local nonprofits

Check out our available cities.

Sound good to you? Contact Jessica@greatnonprofits.org

 


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