March 5, 2015
Ninety-eight percent of text messages are read and the majority are opened within three minutes of being sent, according to Techipedia. In comparison 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. To leverage the power of texting, GreatNonprofits created a new SMS, or “short message service”, review feature.
The new GreatNonprofits’ SMS review feature allows a nonprofit’s clients and volunteers to provide feedback about programs on-demand, and instantaneously. The text tool is provided free of charge by GreatNonprofits.
“It’s about time that we provide technology that gives people a voice, in their preferred way of communicating,” said Perla Ni, CEO of GreatNonprofits. “Texting appeals to young people and low income populations in particular, offering them a quick and easy way to provide feedback about services in their community.”
More and more industries are using texting to communicate with low income populations because it is cheap and doesn’t require an Internet connection. The healthcare industry introduced the “Text4baby” initiative, a campaign that provides essential health information to pregnant women in high poverty areas. Txt2stop sends motivational messages to help people quit smoking.
Documentary filmmakers also use SMS to create awareness around an issue. ‘The Cove’, a documentary film about the slaughter of dolphins in Japan, included a call to action in the closing credits. Nine percent of moviegoers immediately responded by texting in a code to join a mobile subscriber list and receive updates about the cause.
“No longer do the people we serve have to wait for the annual survey to be able to voice their compliments or concerns,” says Ni. “Now with SMS reviews, the feedback is nearly instantaneous and can be done by a client served, right after they receive services, from wherever they are.”
To send an SMS review through greatnonprofits.org simply start a new text message to (888) 432-6659. In the message field, enter the 9-digit EIN of the nonprofit you are writing about. You will then be prompted to provide feedback by answering three short questions.
Brittany Freitas, firstname.lastname@example.org
July 15, 2014
Article written By Shuo Xie & Kris Sankaran
New research suggests that the feedback of nonprofit clients is less biased than many think.
In the business world, collecting user feedback has become a rule of thumb. It enables companies to improve products or services, and strengthen relationships with clients. The social sector also recognizes the importance of collecting and responding to client feedback, but critics cast doubt on its validity, citing “courtesy bias”—the tendency for people to give answers they think the asker wants to hear. (more…)
July 2, 2014
In a recent blog post 7 Tips for Using Quotes for Your Nonprofit’s Content Strategy, Beth Kanter provides compelling reasons and extremely helpful tips for using quotes as an integral element in your strategy.
As the author states, “Audiences love inspirational, relevant, and timely quotes, especially if created in graphic, visual format.”
Why not expand that idea a bit and include reviews as well? Here’s a recap of the seven tips for using quotes; you can apply them to reviews as well.
January 7, 2014
Here at GreatNonprofits, we believe in allowing people to find, review and openly share information as the best way to find the right nonprofits to support. Our goal is to make it easy for people to share knowledge so that other people can benefit from it. With this in mind, we recently entered into a data sharing agreement with Truist, a leading provider of corporate social responsibility and philanthropy services. Truist helps companies manage their employee giving, matching, and volunteering programs. Over the coming months, Truist will be incorporating our user reviews into their various products so their users can leverage this information to make decisions about their charitable giving. (more…)
January 3, 2014
Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant? Did you use TripAdvisor to help coordinate your last adventure? Or go to CitySearch to find a hotel?
May 14, 2013
How many times have you read online reviews this week?
These days, it’s become second nature to read online reviews. A business’ online reputation is everything. The same should be true for nonprofits. You read reviews before you spend money at a new restaurant, or on electronics, why not read reviews before you give to charity?
The best way to learn about a nonprofit’s impact is to read about it firsthand from donors, clients and volunteers. The homeless mom who was given shelter, the 3rd grade class that got to clean up a beach, the donor who saw their money directly at work; these are the testimonials that are so important when making the decision to give.
And if you have given time or other resources to a nonprofit, make sure you write a review of your own experience.
Have online reviews influenced your decision to donate? What do you look for in reviews before you decide to give? What does not weigh into your donation decisions?
May 7, 2013
Did you know that GreatNonprofits influences 30 million donation decisions a year (and it’s free)?
We know nonprofits rely on positive word of mouth to do their work most effectively. Online reviews have huge reach, so how do you get your first review?
June 5, 2012
“Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you really want to reach people and change the world, tell them a story.” – Andy Goodman, Storytelling Best Practices: Websites
We’ve selected these three articles to show how storytelling is an essential element of successful fundraising. Stories are effective because they connect emotionally. And as Roberta Falkner writes, memorable stories can make the stats compelling and take on a life of their own through retelling:
“…Data presented with a compelling story, on the other hand, is inspirational, motivational, and, most of all, memorable. Inspirational and motivational stories compel your prospects to support your cause in some manner. Memorable stories make it easier for supporters to spread the word about you and your cause.” Read more in Non-Profit Fundraising and Storytelling.
In 7 Ways to Improve Your Nonprofit Storytelling Katya Andresen and Macon Morehouse describe how to find stories: (more…)
June 5, 2012
Ever been caught up in a friend’s personal story? Frequently, we come across moving personal accounts of nonprofits literally changing lives. Here is a recent review from a client of CHERUBS (The Association of Congenital Diaphragmatic Hernia Research):
I was only 10yrs old when I first learned about CDH. My family was super excited about another baby coming into our family. I was hoping for another sister and my brother was hoping for a brother. I knew something was wrong, when the tech ask my dad to take us out of the room. I had no idea what to think. What seemed like a life time, was only a few minutes. My dad came and brought us back. Mom was crying and now the doctor was in there. The first thing they told us, was it was a girl. I was so excited. But I knew there was a long pause and when my parents did that there was something bad coming. All I recall was that the baby would need a lot of work. I told the doctor I would help and do as much as I could. He smiled and just shook his head. (more…)
March 6, 2012
This is the presentation for alumni at Stanford Business School with Jacob Harold and Anthony Lee on Innovations in Philanthropy. Thanks for Brian Walsh from LiquidNet for the feedback ecosystem slides!