Tag: Monitor Institiute

Crowdsourcing the Search for Great Nonprofits

Comments (5) November 26, 2012


Noah Rimland Flower and David Ehrlichman of the Monitor Institute recently interviewed GreatNonprofits CEO Perla Ni on crowdsourcing knowledge about nonprofits:

One of the best-known and most-debated examples of crowdsourcing is Yelp.com, which brought a new rapid-cycle feedback loop to the relationship between customers and retail services. GreatNonprofits is built on the same model, offering a place for people who interact with a nonprofit to share their views about its performance.

To see them in action, check out their crowdsourced Top-Rated Nonprofits Awards for 2012.

But the problem Yelp is trying to solve is a simpler one than exists in the nonprofit sector. Many people who receive a nonprofit’s service aren’t paying for it, and many people interact with a nonprofit as a volunteer or a board member rather than as a customer. Since GreatNonprofits has been working on this thorny challenge since 2007, we interviewed its founder Perla Ni to find out what she’s learned so far. Read on to hear how she thinks about their evaluation model, her belief in the value of personal stories, and her experiences at the forefront of creating greater transparency and feedback in the marketplace for social good.


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