Tag: Impact

Making An Impact Makes Us Happy

Comment (1) June 20, 2013

Gandhi once said that, “The best way to find yourself is to lose yourself in the service of others.”

An interesting new study written about by UC Berkeley’s Greater Good Center shows that this isn’t just a popular inspirational quote.

A student gave study participants  $5 and one of two notes; one indicating that they could spend the money on their own bills on one indicating that they could give the money away to charity or to help someone else. Other participants were given more money, $20. Regardless of the amount of money, people who gave the money away felt happy about it, while those who could use the money for expenses did not feel an increase in happiness, and those who had more to give, felt more happiness.

Regardless of income level, giving made folks happy.

Despite these, well, ‘happy’ findings, research also shows that not every giving situation gives people happiness. Here are some tips from Berkeley on how to make donating a happy experience for all involved.

Perhaps most importantly, making a measurable impact matters quite a bit to donors. Donors that can connect the money they give to its impact, feel best about their gifts. Having client reviews on GreatNonprofits.org is one of the best and most direct ways to showcase your impact. Who better to tell the story of your programs than those directly benefiting from them? Additionally, GreatNonprofits offers a “Results” space on every nonprofit profile for charities to chronicle concrete achievements for donors.

Need tips on how to solicit reviews?

Other tips included not cornering a donor into giving and making the donation feel forced or obligated, and helping make a connection for your donors to the person or cause that they are supporting.

Nonprofits, what tips have you found helpful during fundraising?






Storytelling for Good

Comment (1) June 5, 2012

storytelling for fundraisingEver been caught up in a friend’s personal story? Frequently, we come across moving personal accounts of nonprofits literally changing lives. Here is a recent review from a client of CHERUBS (The Association of Congenital Diaphragmatic Hernia Research):

I was only 10yrs old when I first learned about CDH. My family was super excited about another baby coming into our family. I was hoping for another sister and my brother was hoping for a brother. I knew something was wrong, when the tech ask my dad to take us out of the room. I had no idea what to think. What seemed like a life time, was only a few minutes. My dad came and brought us back. Mom was crying and now the doctor was in there. The first thing they told us, was it was a girl. I was so excited. But I knew there was a long pause and when my parents did that there was something bad coming. All I recall was that the baby would need a lot of work. I told the doctor I would help and do as much as I could. He smiled and just shook his head. (more…)

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