Tag: Fundraising

The Promise of Charity: A Gift to Yourself and Others

Leave a Comment January 9, 2015

The traditional season of giving may be coming to an end, but there is still time to give back or make a meaningful contribution to the community. But how do we get started? What groups should we give to in our community? (more…)

Keeping Warm from Head to Toe

Leave a Comment January 7, 2015

The holidays may be over, but the good will and spirit of sharing doesn’t have to stop.  In fact, the winter weather continues for at least a couple of months and we have far too many neighbors and residents in our cities spending frigid nights outside, with no shelter. If you were overcome by activities over the holidays, maybe now, in the new year, you’ll have a chance to help those in need.  Here are some organizations that work year round, collecting warm coats, shoes, and blankets. Hopefully you will be moved and encouraged by their stories to help those in your own community who are in need.

A “bag of love” filled with a handmade blanket, a stuffed animal, and a few of life’s necessities give a child a sense of security in uncertain times. Top-rated by GreatNonprofits in 2014, Bags of Love, based in Eugene, OR, has distributed over 5,000 bags to children in crisis since 2008. As one volunteer states: “…each person plays an important role in making Bags of Love reach as many children in our community as possible, whether it is sewing bags and quilts, filling bags or delivering bags, serving on the Board, or helping with fundraising events.”

In partnership with firefighters, Rotary and other civic clubs, local

businesses, and community agencies, Operation Warm provides brand new winter coats to at-risk children who live in need. The gift of a brand new winter coat brings a child happiness and warmth and empowers her to attend school and play outside on cold winter days. Located in Chadds Ford, PA, Operation Warm helps kids across the US.  “Working with this organization has opened my eyes not only to the problems facing the underprivileged in our country, but that there are thousands of volunteers and campaigns to do something to stop it.” (more…)

Busting the Myth of Overhead: What Really Matters in Charitable Giving

Leave a Comment December 29, 2014

Image courtesy of Charity Defense Council

It’s the home stretch for donors to make tax deductible charitable gifts in 2014.  To help donors choose wisely during this season of giving, some websites focus on overhead costs to judge a nonprofits’ effectiveness. But contrary to popular belief, overhead costs don’t tell the whole story. “Don’t ask if a charity has low overhead.  Ask if it has big impact,” according to entrepreneur and author Dan Pallota. (more…)

How Nonprofits Can Keep the Momentum Going After #GivingTuesday

Leave a Comment December 10, 2014

This year “GivingTuesday” generated at least $45.7 million for nonprofit organizations.  That’s up roughly 65 percent from 2013 according to givingtuesday.org.  Here are five ways to keep that momentum going through December and beyond:

Cultivate Social Media

Interact with donors and viewers on social media by thanking them, re-tweeting, or replying to direct messages.  For example Irwin Naturals, an alternative health company, posted a picture showing how their fundraising project helped a retirement home decorate for the holidays.

Also amplify your message with visuals and infographics.  Utilize free tools like Picktochart, Visuall.y and InfoActive.  You can find the top 12 websites at http://www.practicalecommerce.com/.  Another option is to upload and edit videos with your iphone using videolicious and camtastic.

Tools like storify or tagboard.com can showcase mentions to donors.  This tagboard from GreatNonprofits’ 2014 Top-Rated awards exemplifies how nonprofits are using videos, testimonials, and awards in their social media.  The Cambodian Children’s Fund combined a visual of their clients with the award.  Summit Adventure featured one of their participants talking for 30 minutes about the impact of their program.  You can also use certificates like the one on the right. (more…)

7 Ways Non-Profits Can Capitalize on Employment Information

Leave a Comment November 6, 2014

 
This blog content has been provided by HEPdata.

Over the past year, HEPdata has helped hundreds of universities and non-profits track down current employment information on their constituents. By tapping into publicly available sources of information, including screening social media sites like LinkedIn and Twitter, the average non-profit can expect to see a 30-50% increase in the amount of employment information available to them using HEP’s EmployerFind service. While this may sound great, we all know that the real value of employment data is only realized when your institution can actually do something with it. So what can you do with employment information? Here are the top 7 recommendations from HEPdata. (more…)

Storytelling = Fundraising

Comment (1) June 5, 2012

Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you really want to reach people and change the world, tell them a story.” – Andy Goodman, Storytelling Best Practices: Websites

We’ve selected these three articles to show how storytelling is an essential element of successful fundraising. Stories are effective because they connect emotionally. And as Roberta Falkner writes, memorable stories can make the stats compelling and take on a life of their own through retelling:

“…Data presented with a compelling story, on the other hand, is inspirational, motivational, and, most of all, memorable. Inspirational and motivational stories compel your prospects to support your cause in some manner. Memorable stories make it easier for supporters to spread the word about you and your cause.” Read more in Non-Profit Fundraising and Storytelling.

In 7 Ways to Improve Your Nonprofit Storytelling Katya Andresen and Macon Morehouse describe how to find stories: (more…)


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