This blog post was written by JustGive.
Despite what we all really want, there’s no single magic bullet for raising more money online. It’s finding the right combination of what your organizations says and does to reach out, capture donors’ attention, and be persuasive. There are, however, several best practices for increasing online donations. Here are three of the most effective ones:
- Optimize your site and emails for mobile donations, and use responsive design.
Make it easy for donors to give when and wherever they are online. With the ever-increasing use of smart phones, tablets and iPads, you don’t want to miss out on any donations because it’s difficult or impossible to give from a mobile device.
Aaron Schwartz, the famous programmer and internet activist who died before his time, said: “You should be asking yourself all the time what is the most important thing in the world I could be working on right now, and if you are not working on that, why aren’t you?”
Earth Day is right around the corner. It’s the perfect time of year to do some spring-cleaning and reduce your carbon footprint. The Carbonfund.org Foundation recommends making these changes to work toward a carbon neutral lifestyle. (more…)
What does science tell us about happiness?
What does it mean to be happy? This question has occupied humanity at least since we stumbled out the caves, yet it remains difficult to define. The Greek philosophers pondered happiness 2500 years ago, and it was enshrined in the United States Declaration of Independence in 1776 (history of happiness). Today, entire isles of bookstores are dedicated to the topic. We know through experience that some people are innately happier than others, and that some things promote happiness. But now the nature of happiness isn’t just for the philosophers to debate, it is now a hot area of scientific research. The psychological study of happiness is known as “positive psychology.” The neurologist call their inquiries into pleasure and happiness “hedonics.” (more…)
To help you field more reviews, GreatNonprofits is publishing this comprehensive Marketing and Social Media slide presentation. Use this resource to get on the list or spread the word of your nonprofit’s stories of impact. If you prefer word documents, check our slideshare account for this guide.
Ninety-eight percent of text messages are read and the majority are opened within three minutes of being sent, according to Techipedia. In comparison 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. To leverage the power of texting, GreatNonprofits created a new SMS, or “short message service”, review feature. (more…)
Little Kids Rock
It started in 1996 with one teacher in one classroom. Frustrated by lack of music education at his school, David Wish offered an afterschool guitar class and Little Kids Rock was born.
During the past 13 years, Little Kids Rock has donated more than 43,000 free instruments and provided music lessons to over 325,000 underprivileged kids in 12 states and Washington, D.C.
Fast-forward to 2014, when Little Kids Rock partnered with Berklee College of Music to launch a three-year roll out of “Amp Up NYC,” an expansion of Little Kids Rock’s Modern Band program. Its goal is to reach 60,000 kids in an additional 600 schools in New York City, the largest school district in the U.S. (more…)
This article was originally a post published by Cami Bird on LocalVox’s Blog. View the original post here.
One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down.
With 79% of consumers trusting online reviews as much as personal recommendations, that concern is quite valid.
But, just because you cannot control what is being written doesn’t mean you can’t control how your business is perceived online. (more…)
In the dead of winter, who doesn’t daydream about the upcoming spring break or summer vacation? Did you ever consider planning an “alternative break,” donating your time and energy to a community needing help while having fun? To help inspire you we’ve come up with a list of ideas.
Securing media coverage for your nonprofit organization can be frustrating, especially when you take the time to send a press release and never hear anything back. But journalists are on a tight deadline and don’t have the time to respond to every pitch. In order to make your press release stand out, follow these three simple strategies: pitch a relevant story angle, write like a journalist, and add a personal touch.
The number one question newsroom editors ask before covering a story is “why should I care?” To make your story matter it needs to have a timely angle or tie into a local/national trend. For example if you are promoting water conservation, lead in with a startling statistic about California’s drought or an upcoming event like Earth Day. Another strategy is to pitch a follow-up piece on a story the journalist has covered in the past. If the reporter did a story about overcrowding at an animal shelter, suggest they meet with your no-kill nonprofit about how to get more cats and dogs adopted.
It is also important to make the information in your release easy to find. “Put the contact information right up top followed by a sentence or two summarizing what it’s about,” recommends Danny Willis with the Bay Area News Group. Business jargon or over-the-top statements are red flags for media professionals. The easier you make it for journalists to cover a story, the more likely your story will be picked up.
Finally when you are ready to submit your release, send it to reporters or producers personally. Journalists rely on a handful of interview contacts for most stories, so the goal is to get on their short list. Reporters are always looking for passionate experts locally, who are willing to be interviewed at a moment’s notice. Build relationships with journalists in your city and then follow-up with them personally after sending a press release. If a media organization does reach out, never turn down an interview request because as the old adage goes “any publicity is good publicity”.
For other ideas about how to get press coverage visit GreatNonprofits’ Social Media and Marketing Kit at http://goo.gl/z45Qvo.
Brittany Freitas is a media professional, with 5+ years of experience producing and reporting local television news. You can reach her at firstname.lastname@example.org.
Muttville Founder Sherri Franklin
At the crack of dawn, Sherri Franklin awakens to a household full of old dogs. Franklin is the founder and CEO of San Francisco based Muttville Senior Dog Rescue. On any given day, she has a dozen grey muzzles of all sizes camping out at her Potrero Hill home. Franklin had always had a passion for animals, dogs in particular, and more specifically, senior dogs. As a volunteer for the SF/SPCA, she saw too many older dogs get passed over for adoption. One day, she rescued one—saving it from certain euthanasia and finding it a new home. Her ad-hoc rescue work grew, and in 2007 she founded Muttville. (more…)
Thank you for using GreatNonprofits. This past year we experienced tremendous traffic growth that allowed us to increase visibility for nonprofits. Here’s a quick overview of what people are saying, new features, and what’s in store for 2015.
80% of Donors Said Reviews Influence Donations
“GreatNonprofits is a valuable tool in helping decide what organizations to donate to.”
Reviews Engage Volunteers
“GreatNonprofits is another source of validation that really engages volunteers in sharing their experiences about a nonprofit that they care about.”
2014 at a Glance
This year was a year of growth and increased visibility for nonprofits. With this growth, GreatNonprofits is now the largest source of community information about nonprofits. Here are some facts at a glance, plus new tools we’ve built (see infographic):
- GreatNonprofits pages were viewed 13 million times (up 50% from 2013!)
- More than 40,000 reviews were added to bring reviews to more than 200,000
- 1,700 nonprofits were voted Top-Rated
- We extended reach by growing social media: We now have more than 55,000 followers on Twitter and more than 36,000 likes on Facebook
- We launched a new mobile-friendly website
- We introduced new donation functionality for all U.S. nonprofits
- We launched SMS reviews. Now users can submit reviews by text. No Internet required.
- We syndicated reviews to more partner sites, such as Foundant
- We were gifted a new video website for nonprofits, the GivingLibrary.org (more…)
A book excerpt from Matterness: What Fearless Leaders Know About the Power and Promise of Social Media by Allison Fine:
Karen Klein was riding a school bus filled with middle-school children in Greece, NY, on June 19, 2012. Karen had been safely delivering children to and from school for twenty-three years, but as much as that Tuesday was like any other day on the bus, it was also profoundly different. The yelling and taunting that routinely occurs on school buses across the country spiraled out of control that day, and rather than aiming their cruel verbal fusillades at one another, three seventh-grade boys aimed it at Karen — and a fourth videotaped it on his cell phone. (more…)
For an excerpt of, "Matterness" click on the image.
Here Are Five Steps to Get You Moving in the Right Direction from Allison Fine, author of “Matterness, what fearless leaders know about the power and promise of social media.” For an excerpt of Allison’s book, click here.
- Think Abundance. Do you spend more time in meetings discussing what could go wrong or what could go right? Is your organization afraid of what people out there could do to harm your organization, or are you excited about engaging in their natural creativity and enthusiasm? Are critics treated as whackadoodles intending to do harm or as friends who are frustrated and want you to do better?
- Start Speaking With Not At Your Constituents. Stop using social media to just broadcast messages at people and start using them to ask real questions the answers to which are important to your efforts.
- Work with Your Crowds. Get in conversation with your crowds wherever they are. Ask them to do something creative with you, learn something together, gather information and intelligence, co-create an event together – before your ask them to buy a ticket!
- Gather Your People On Land. Gather ten or so donors together in someone’s home and talk about your cause with them. Discuss whether and how you make them feel like they matter. Do your communications feel personal? Does it feel like you only communicate with them to ask for money? Are they learning more about the cause?
- Figure Out What Scares You Most About Social Media– And Do It. Find a friend to teach you how to tweet, and spend a half an hour a day on Twitter. Talk to a critic on your blog, directly, like a human being, for the world to see. Encourage your younger staffers to use social media to talk about the organization (with some ground rules and talking points) and let them make mistakes. The sky won’t fall – I promise.
Allison Fine is among the pre-eminent guides to the social media revolution. Her new book is Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. Matterness explains how and why people and organizations are better together with social media. It implores organizational leaders to stop focusing in the mythical fears keeping them locked behind their walls and to start working with rather than at people. In the end, the book explains that we don’t need better people; we need better leaders
The traditional season of giving may be coming to an end, but there is still time to give back or make a meaningful contribution to the community. But how do we get started? What groups should we give to in our community? (more…)
Creating a video for your nonprofit organization can be a daunting task. But the benefits of getting behind the camera, or in front of it, are worth it. “1.8 million words is the value of one minute of video,” according to Dr. James McQuivey of Forrester Research. Videos inspire people to get involved or donate to a cause. It is estimated that 100 million internet users watch online video everyday. If you’re ready to get started, here are some simple guidelines for creating a video narrative: (more…)
The holidays may be over, but the good will and spirit of sharing doesn’t have to stop. In fact, the winter weather continues for at least a couple of months and we have far too many neighbors and residents in our cities spending frigid nights outside, with no shelter. If you were overcome by activities over the holidays, maybe now, in the new year, you’ll have a chance to help those in need. Here are some organizations that work year round, collecting warm coats, shoes, and blankets. Hopefully you will be moved and encouraged by their stories to help those in your own community who are in need.
A “bag of love” filled with a handmade blanket, a stuffed animal, and a few of life’s necessities give a child a sense of security in uncertain times. Top-rated by GreatNonprofits in 2014, Bags of Love, based in Eugene, OR, has distributed over 5,000 bags to children in crisis since 2008. As one volunteer states: “…each person plays an important role in making Bags of Love reach as many children in our community as possible, whether it is sewing bags and quilts, filling bags or delivering bags, serving on the Board, or helping with fundraising events.”
In partnership with firefighters, Rotary and other civic clubs, local
businesses, and community agencies, Operation Warm provides brand new winter coats to at-risk children who live in need. The gift of a brand new winter coat brings a child happiness and warmth and empowers her to attend school and play outside on cold winter days. Located in Chadds Ford, PA, Operation Warm helps kids across the US. “Working with this organization has opened my eyes not only to the problems facing the underprivileged in our country, but that there are thousands of volunteers and campaigns to do something to stop it.” (more…)
With only a few more weeks before the end of 2014, we encourage nonprofits and individuals to take advantage ofthe billions of dollars in employer matching funds available.
At least $10 billion in workplace matching funds go unclaimed each year; often, corporate employees do not even know about the opportunity for their employer to match their charitable gifts. (more…)
Image courtesy of Charity Defense Council
It’s the home stretch for donors to make tax deductible charitable gifts in 2014. To help donors choose wisely during this season of giving, some websites focus on overhead costs to judge a nonprofits’ effectiveness. But contrary to popular belief, overhead costs don’t tell the whole story. “Don’t ask if a charity has low overhead. Ask if it has big impact,” according to entrepreneur and author Dan Pallota. (more…)
It’s been a great year, everybody! To wrap up the year, here are great infographics of GreatNonprofits’ Data Summary for 2014! (more…)