According to the most recent Nonprofit Communications Trends Report, 76% percent of nonprofits are now using Twitter. It’s the second most popular social network used by nonprofits, after Facebook.
Twitter can be used to distribute news about your organization and your stories. And you can use a variety of apps to automatically tweet that news (Hootsuite and Buffer are tops)!
But the real power of Twitter is using it to engage influencers.
I’m not talking about Lady Gaga. I’m talking about engaging journalists, sponsors, and community leaders who are passionate about your cause. When you network with the right influencers, you gain access to their followers by way of retweets.
But what is the best way to use Twitter, without wasting valuable time? I reached out to a few pros, and here’s what they offered for nonprofit Twitter tips:
Avoid becoming irrelevant in the digital age. It’s revolutionized fundraising and nonprofit marketing.
There are so many different ways to communicate today that it can be dizzying!
Ground yourself by remembering that though technology has changed, people have not. We have the same drives… needs… yearnings as prehistoric tribes. We long for connection and meaning. We want to find where we “fit.”!
If you’ve ever thought about owning a nonprofit but didn’t know where to start, advice from successful entrepreneurs like Jessica Sutherland, founder of Homeless to Higher Ed (H2H), may be able to help.
Baseball season now underway—it’s time to kick back and cheer for our local teams and favorite players. These professional athletes and coaches we see on the field are also champions in the community, supporting organizations that help children and families in preventing violence, encouraging fitness, fighting diseases, and promoting literacy.
Major League Baseball (MLB) and its 30 teams sponsor events throughout the season, raising money and awareness about issues in the community and the country at large.
Many individual players have started foundations or charities to support causes important to them, their families, or their local community. Read the inspiring stories about these generous men and their contributions. (more…)
When people think of giving often the first thing that pops into you head is donating, but that doesn’t always have to be the case. There are so many other ways to give without having to open the purse strings. Here are some great ideas to get you started: (more…)
In his book Give and Take, Adam Grant describes three categories of people found in the workplace: “takers,” “matchers”, and “givers.” You probably see them in action every day. Takers try their best to get what they can from coworkers, making sure they always come out ahead. Matchers only give as much as they get, always on the lookout for someone who can help them to get ahead. Givers are willing to contribute, bending over backwards, without considering what they’ll gain (or lose) in return.
When measuring success at work, Grant’s research shows that givers are overrepresented at both ends of the success spectrum. Some givers are classified as doormats and burnouts whereas as others are superstar performers and motivators. (more…)
Mother’s day is right around the corner on May 10th and it’s the perfect time to thank those women who’ve made an impact on your life, no matter how large or small. If you’re still on the lookout for a gift, don’t worry about it; we’ve got you covered. We gathered up a list of gifts that everyone can feel good about. Not only will your mom love it, but you’ll feel great knowing that your purchase was able to help a nonprofit organization too.
“You are not ever a genius all by yourself. Your ideas are a function of the people you are connected with…” – Carol Dweck, Author, Mindset
Your professional network is your greatest asset no matter what stage you are in your nonprofit career, whether you are an emerging leader or an acknowledged thought leader in your industry or somewhere in between. When you intentionally build your professional network in the right way, you create a circle of individuals who are all rooting for your success and happy to help you. An effective professional network can be a valuable asset to your nonprofit’s goals if you are leveraging your network in service your organization’s mission.
The earthquake in Nepal has left has left 8 million individuals and 1 million children in need of assistance. There are 14 international medical teams on the way to Nepal and up to 15 international search-and-rescue teams. The country is running out of water and food, and there are frequent power cuts from the initial earthquake and the numerous aftershocks. Below are some organizations that plan to provide relief to the victims of the typhoon. If you know of other organizations who are on the ground helping, let us know by commenting below.
This blog post was written by JustGive.
Despite what we all really want, there’s no single magic bullet for raising more money online. It’s finding the right combination of what your organizations says and does to reach out, capture donors’ attention, and be persuasive. There are, however, several best practices for increasing online donations. Here are three of the most effective ones:
- Optimize your site and emails for mobile donations, and use responsive design.
Make it easy for donors to give when and wherever they are online. With the ever-increasing use of smart phones, tablets and iPads, you don’t want to miss out on any donations because it’s difficult or impossible to give from a mobile device.
Aaron Schwartz, the famous programmer and internet activist who died before his time, said: “You should be asking yourself all the time what is the most important thing in the world I could be working on right now, and if you are not working on that, why aren’t you?”
Earth Day is right around the corner. It’s the perfect time of year to do some spring-cleaning and reduce your carbon footprint. The Carbonfund.org Foundation recommends making these changes to work toward a carbon neutral lifestyle. (more…)
What does science tell us about happiness?
What does it mean to be happy? This question has occupied humanity at least since we stumbled out the caves, yet it remains difficult to define. The Greek philosophers pondered happiness 2500 years ago, and it was enshrined in the United States Declaration of Independence in 1776 (history of happiness). Today, entire isles of bookstores are dedicated to the topic. We know through experience that some people are innately happier than others, and that some things promote happiness. But now the nature of happiness isn’t just for the philosophers to debate, it is now a hot area of scientific research. The psychological study of happiness is known as “positive psychology.” The neurologist call their inquiries into pleasure and happiness “hedonics.” (more…)
To help you field more reviews, GreatNonprofits is publishing this comprehensive Marketing and Social Media slide presentation. Use this resource to get on the list or spread the word of your nonprofit’s stories of impact. If you prefer word documents, check our slideshare account for this guide.
Ninety-eight percent of text messages are read and the majority are opened within three minutes of being sent, according to Techipedia. In comparison 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. To leverage the power of texting, GreatNonprofits created a new SMS, or “short message service”, review feature. (more…)
Little Kids Rock
It started in 1996 with one teacher in one classroom. Frustrated by lack of music education at his school, David Wish offered an afterschool guitar class and Little Kids Rock was born.
During the past 13 years, Little Kids Rock has donated more than 43,000 free instruments and provided music lessons to over 325,000 underprivileged kids in 12 states and Washington, D.C.
Fast-forward to 2014, when Little Kids Rock partnered with Berklee College of Music to launch a three-year roll out of “Amp Up NYC,” an expansion of Little Kids Rock’s Modern Band program. Its goal is to reach 60,000 kids in an additional 600 schools in New York City, the largest school district in the U.S. (more…)
This article was originally a post published by Cami Bird on LocalVox’s Blog. View the original post here.
One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down.
With 79% of consumers trusting online reviews as much as personal recommendations, that concern is quite valid.
But, just because you cannot control what is being written doesn’t mean you can’t control how your business is perceived online. (more…)
In the dead of winter, who doesn’t daydream about the upcoming spring break or summer vacation? Did you ever consider planning an “alternative break,” donating your time and energy to a community needing help while having fun? To help inspire you we’ve come up with a list of ideas.
Securing media coverage for your nonprofit organization can be frustrating, especially when you take the time to send a press release and never hear anything back. But journalists are on a tight deadline and don’t have the time to respond to every pitch. In order to make your press release stand out, follow these three simple strategies: pitch a relevant story angle, write like a journalist, and add a personal touch.
The number one question newsroom editors ask before covering a story is “why should I care?” To make your story matter it needs to have a timely angle or tie into a local/national trend. For example if you are promoting water conservation, lead in with a startling statistic about California’s drought or an upcoming event like Earth Day. Another strategy is to pitch a follow-up piece on a story the journalist has covered in the past. If the reporter did a story about overcrowding at an animal shelter, suggest they meet with your no-kill nonprofit about how to get more cats and dogs adopted.
It is also important to make the information in your release easy to find. “Put the contact information right up top followed by a sentence or two summarizing what it’s about,” recommends Danny Willis with the Bay Area News Group. Business jargon or over-the-top statements are red flags for media professionals. The easier you make it for journalists to cover a story, the more likely your story will be picked up.
Finally when you are ready to submit your release, send it to reporters or producers personally. Journalists rely on a handful of interview contacts for most stories, so the goal is to get on their short list. Reporters are always looking for passionate experts locally, who are willing to be interviewed at a moment’s notice. Build relationships with journalists in your city and then follow-up with them personally after sending a press release. If a media organization does reach out, never turn down an interview request because as the old adage goes “any publicity is good publicity”.
For other ideas about how to get press coverage visit GreatNonprofits’ Social Media and Marketing Kit at http://goo.gl/z45Qvo.
Brittany Freitas is a media professional, with 5+ years of experience producing and reporting local television news. You can reach her at email@example.com.