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What Makes Donors Tick

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Nonprofits are inherent storytelling engines. They’re inspirational entities that improve communities, advocate for change and fill gaps no other organization can. And they do it with incredible efficiency by expertly leveraging dollars and talent.

It would seem natural that most nonprofit stories would both captivate and motivate prospective donors. You might be surprised that research shows that donors are fickle about the storyteller.

What does psychology have to do with it?


Adoption Nonprofits

Adoption Nonprofits

According to a PBS Fact Sheet, about 2% of the total U.S. population is adopted, with 2.5% of the child population currently living with adopted families. These adoptions range from local, domestic adoptions from a public agency, to private, international, and independent adoptions. Americans are especially enthusiastic about international adoptions, with as many as 13,000 children from 103 different countries adopted per year, according to the most recent available data.


Facts About Bullying and Teen Suicide


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Photo by: <a href=’’>tatyanagl / 123RF Stock Photo</a>

The Centers for Disease Control and Prevention (CDC) has found a close relationship between bullying and teen suicide-related behavior. While bullying is not necessarily the cause of suicidal thoughts or actions, youth who report any involvement in bullying behavior, whether as the victim or the aggressor, are more likely to report that they have thought about or attempted suicide. This relationship takes on special significance when you acknowledge the huge number of students who report bullying or being victimized by a bully. According to the anti-bullying website, more than 3.2 million students report being bullied every year, and approximately 17% of American students report being bullied two to three times per month or more.


Halloween Fundraising Opportunities

In 1950 a group of Philadelphia schoolchildren decided to raise money for the United Nations Children’s Fund (
UNICEF) by going door-to-door on Halloween and collecting donations in decorated milk cartons. The tradition caught on, and now UNICEF’s Trick-or-Treat for UNICEF program encourages kids to take full advantage of the fall festivities by raising money for other children in need.

While the holiday season tends to be a strong time for nonprofits to fundraise—a 2012 study found that 50.5% of organizations received the majority of their donations between October and December—UNICEF’s focus on Halloween instead of Christmas, Hanukkah, or Thanksgiving allows it to engage with potential donors before the chaos of the holiday season kicks into full gear. And as an organization dedicated to serving children, it makes sense that UNICEF would want to take advantage of the trick-or-treat tradition, a custom that typically revolves around kids. (more…)

Facts About Breast Cancer


According to, breast cancer is the most commonly diagnosed cancer in women. With an estimated 246,660 American women diagnosed with the disease per year, and an estimated 2.8 million American breast cancer survivors alive in the U.S. today, almost everyone knows someone who has been affected by it. We compiled some important facts about the cancer that affects so many lives:


5 Evidence-Based Tips For Raising Money

Here are some simple, practical and research-based tips to help nonprofits raise more donations. Behavior and Charitable Giving, from Ideas42, summarizes the research on fundraising. For a downloadable version of the report, click here.











The Unexpected Moments That Touch Your Heart: The Most Memorable Part of My Vacation to Greece

The air was acrid from the smoke of burned garbage. The neighborhood, 30 minutes outside of Athens, was industrial with large factories. The elementary school was surrounded by small, makeshift houses with garbage piled up around them. Small classrooms with bars on their windows surrounded the schoolyard.

I was visiting Greece for a conference, but also to tour Athens and visit the beach.

A friend heard that I was going to Athens and invited me to see a nonprofit program that provides food to hungry kids.


How Our Brains Connect through Stories

Powerful stories can drive us to action. They can move us to do good in the world—to donate, to volunteer, to reach out to someone in need, or to campaign for something like girls’ rights to 12 years of free, safe, high-quality education.

The GreatNonprofits Fundraising Checklist

GreatNonprofits’ first webinar, “The Art and Science of Storytelling,” was designed to help make that process much clearer. We’re breaking the storytelling process down into a step-by-step path to fundraising success. Everything you need to get started is right at your fingertips!

5 Ways to Market Your Nonprofit to Millennials

We all know that Millennials, or adults born between the years of 1981 and 1997, are the generation of social media and selfies. But did you know that this fascinating group of young adults has the potential to pack serious impact?

Father’s Day Giving Guide

This Father’s Day get Dad what he really wants with GreatNonprofits and the #GetGiving guide! Your donation to any one of these 5 nonprofits is sure to make Dad proud!

9 Organizations Making Progress Towards Gun Control

The recent shooting in an Orlando nightclub was the deadliest mass shooting in the history of the United States. People in Orlando and beyond want to show their support for the victims and their families. They are lining up by the hundreds to attend candlelight vigils, donate blood, and show solidarity.

They are concerned with questions of equality, violence and freedom. One question stands out: Are our gun laws doing enough to prevent tragedies like this from happening again? Given the events of June 12th, the answer seems to be a clear, “No.”

Dan Gross, president of the Brady Campaign to Prevent Gun Violence, told the Wall Street Journal, “Florida’s approach to gun laws does nothing to prevent these types of tragedies—in fact, quite the opposite—and makes it all too easy for people intent on doing harm, from terrorists to domestic abusers to violent felons, to get guns.”

Here are 9 organizations working toward the prevention of gun violence in the United States.

1 . Coalition to Stop Gun Violence

coalition to stop gun violence (more…)

What summer camp volunteers want you to know

Sleepless nights, lots of sweat and maybe a few tears. But also, laughing so hard you think surely you’ll have a six pack by tomorrow, becoming lifelong friends with someone you just met, and seeing a child’s personality bloom in front of you. These memories are some of your most cherished.

Mother’s Day Gift Guide

The best thing about Mother’s Day is that you get to celebrate the person (or persons!) who helped make you who you are. You get to say thank you to someone who was always there for you. The worst thing about Mother’s Day is that it can be difficult to find a gift that seems special enough for someone as important as your mom. Celebrate Mother’s Day by showing your mom that you know just how lucky you are by giving back to someone less fortunate in her name.

5 Celebrities Who Celebrate Earth Day Every Day

Earth Day may only come once a year, but these celebrities show us how to give back like it’s Earth day, every day! Do more than be inspired by their work and have a hands on celebration of your own. Each celebrity is paired with a nonprofit doing work for the environment that you can support.

10 Volunteer Opportunities Where You Can Cuddle Animals

Whether you have your own zoo back home or need some more animal loving in your life, volunteer with animals and your mood will be instantly lifted. Here’s a collection of places you can snuggle animals and give back at the same time.