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Is Your Cause Ready To Matter More To People This Year?

For an excerpt of, "Matterness" click on the image.

Here Are Five Steps to Get You Moving in the Right Direction from Allison Fine, author of “Matterness, what fearless leaders know about the power and promise of social media.” For an excerpt of Allison’s book, click here.

  1. Think Abundance. Do you spend more time in meetings discussing what could go wrong or what could go right? Is your organization afraid of what people out there could do to harm your organization, or are you excited about engaging in their natural creativity and enthusiasm? Are critics treated as whackadoodles intending to do harm or as friends who are frustrated and want you to do better?
  2. Start Speaking With Not At Your Constituents. Stop using social media to just broadcast messages at people and start using them to ask real questions the answers to which are important to your efforts.
  3. Work with Your Crowds. Get in conversation with your crowds wherever they are. Ask them to do something creative with you, learn something together, gather information and intelligence, co-create an event together – before your ask them to buy a ticket!
  4. Gather Your People On Land. Gather ten or so donors together in someone’s home and talk about your cause with them. Discuss whether and how you make them feel like they matter. Do your communications feel personal? Does it feel like you only communicate with them to ask for money? Are they learning more about the cause?
  5. Figure Out What Scares You Most About Social Media– And Do It. Find a friend to teach you how to tweet, and spend a half an hour a day on Twitter. Talk to a critic on your blog, directly, like a human being, for the world to see. Encourage your younger staffers to use social media to talk about the organization (with some ground rules and talking points) and let them make mistakes. The sky won’t fall – I promise.
    Allison Fine is among the pre-eminent guides to the social media revolution. Her new book is Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. Matterness explains how and why people and organizations are better together with social media. It implores organizational leaders to stop focusing in the mythical fears keeping them locked behind their walls and to start working with rather than at people. In the end, the book explains that we don’t need better people; we need better leaders
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10 Tips for Effective Video Storytelling

Creating a video for your nonprofit organization can be a daunting task.  But the benefits of getting behind the camera, or in front of it, are worth it.  “1.8 million words is the value of one minute of video,” according to Dr. James McQuivey of Forrester Research.  Videos inspire people to get involved or donate to a cause.  It is estimated that 100 million internet users watch online video everyday.  If you’re ready to get started, here are some simple guidelines for creating a video narrative: (more…)

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Keeping Warm from Head to Toe

The holidays may be over, but the good will and spirit of sharing doesn’t have to stop.  In fact, the winter weather continues for at least a couple of months and we have far too many neighbors and residents in our cities spending frigid nights outside, with no shelter. If you were overcome by activities over the holidays, maybe now, in the new year, you’ll have a chance to help those in need.  Here are some organizations that work year round, collecting warm coats, shoes, and blankets. Hopefully you will be moved and encouraged by their stories to help those in your own community who are in need.

A “bag of love” filled with a handmade blanket, a stuffed animal, and a few of life’s necessities give a child a sense of security in uncertain times. Top-rated by GreatNonprofits in 2014, Bags of Love, based in Eugene, OR, has distributed over 5,000 bags to children in crisis since 2008. As one volunteer states: “…each person plays an important role in making Bags of Love reach as many children in our community as possible, whether it is sewing bags and quilts, filling bags or delivering bags, serving on the Board, or helping with fundraising events.”

In partnership with firefighters, Rotary and other civic clubs, local

businesses, and community agencies, Operation Warm provides brand new winter coats to at-risk children who live in need. The gift of a brand new winter coat brings a child happiness and warmth and empowers her to attend school and play outside on cold winter days. Located in Chadds Ford, PA, Operation Warm helps kids across the US.  “Working with this organization has opened my eyes not only to the problems facing the underprivileged in our country, but that there are thousands of volunteers and campaigns to do something to stop it.” (more…)

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Busting the Myth of Overhead: What Really Matters in Charitable Giving

Image courtesy of Charity Defense Council

It’s the home stretch for donors to make tax deductible charitable gifts in 2014.  To help donors choose wisely during this season of giving, some websites focus on overhead costs to judge a nonprofits’ effectiveness. But contrary to popular belief, overhead costs don’t tell the whole story. “Don’t ask if a charity has low overhead.  Ask if it has big impact,” according to entrepreneur and author Dan Pallota. (more…)

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How Nonprofits Can Keep the Momentum Going After #GivingTuesday

This year “GivingTuesday” generated at least $45.7 million for nonprofit organizations.  That’s up roughly 65 percent from 2013 according to givingtuesday.org.  Here are five ways to keep that momentum going through December and beyond:

Cultivate Social Media

Interact with donors and viewers on social media by thanking them, re-tweeting, or replying to direct messages.  For example Irwin Naturals, an alternative health company, posted a picture showing how their fundraising project helped a retirement home decorate for the holidays.

Also amplify your message with visuals and infographics.  Utilize free tools like Picktochart, Visuall.y and InfoActive.  You can find the top 12 websites at http://www.practicalecommerce.com/.  Another option is to upload and edit videos with your iphone using videolicious and camtastic.

Tools like storify or tagboard.com can showcase mentions to donors.  This tagboard from GreatNonprofits’ 2014 Top-Rated awards exemplifies how nonprofits are using videos, testimonials, and awards in their social media.  The Cambodian Children’s Fund combined a visual of their clients with the award.  Summit Adventure featured one of their participants talking for 30 minutes about the impact of their program.  You can also use certificates like the one on the right. (more…)

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GreatNonprofits Welcomes New Board Members and New Board Chair

GreatNonprofits welcomes Parker Blackman as the new Board Chair, and new board members Bill Crane, former VP of at LinkedIn, and Reed Colley, CEO of FlightPath!

Parker Blackman is the Founder and Principal of Parker Strategies. Previously Blackman served as Chief Operating Officer and West Coast Managing Director at Fenton, the largest public interest communications firm in the nation.  During that time he successfully led the San Francisco office, established Fenton’s Los Angeles office, built the firm’s digital capabilities, and led the transition from a public relations to an integrated communications firm.

Blackman served as partner and lead strategist for the Robert Wood Johnson Foundation, First 5 LA, The William and Flora Hewlett Foundation, and Playworks. He has consulted for movement leaders including Arianna Huffington & Robert F. Kennedy, Jr.

“Parker Blackman will be a terrific asset for GreatNonprofits. His work at Fenton in organizational leadership and communications strategy was legendary,” said Mal Warwick, who is retiring after eight years as board chair. (more…)

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Shopping with a Purpose

Christmas is just around the corner! This holiday season, why not “shop for good”? You probably spend a lot of time and energy looking for that perfect gift, so why not give a gift with a purpose? You’ll help a worthy cause and delight a loved one with a thoughtful gift!

(more…)

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Share Quicks Acts of Kindness

(Click the image to get Free Printable Kindness Cards, a project of DoingGoodTogether.org)

Not all acts of kindness require planning and advanced notice.  In fact, people all over the world are spreading kindness right now, instinctively, and often the small acts are the acts that are easy to do and easy to follow.

Doing Good Together, has put together these simple tips for targeted compassion. Use them today and for a list of other ideas, see the full article from Doing Good Together.

(more…)

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7 Ways Non-Profits Can Capitalize on Employment Information

 
This blog content has been provided by HEPdata.

Over the past year, HEPdata has helped hundreds of universities and non-profits track down current employment information on their constituents. By tapping into publicly available sources of information, including screening social media sites like LinkedIn and Twitter, the average non-profit can expect to see a 30-50% increase in the amount of employment information available to them using HEP’s EmployerFind service. While this may sound great, we all know that the real value of employment data is only realized when your institution can actually do something with it. So what can you do with employment information? Here are the top 7 recommendations from HEPdata. (more…)

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#GivingTuesday is Here! …Now What?

So the day we’ve all been waiting for is here!  #GivingTuesday – a national movement and brainchild of the 92nd Street Y– The idea is to create a daylong national effort to help charities raise money online during the holiday season – and right on the heals of Cyber Monday and Black Friday.  We’ve been preparing for months. But what do you do when the day is here?  Here are tips depending on who you are!

(more…)

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Get Ready to Maximize Year-end Donations

The giving season is just around the corner!

Now is the best time to optimize your online giving platform to maximize your year-end donations this year. Is your organization following these best practices, shared by Aplos, for a donor-friendly donation process? (more…)

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Education A to Z

The summer months certainly flew by.  Suddenly we are faced with the usual barrage of “Back-to-School” sales, lists of school supplies to buy, and getting the family ready for the fall routine.  But don’t forget about the needs of your local school; students and teachers can use your help, too.

Here are some suggestions, organized by level of involvement and skills required. These may help you identify a worthwhile and meaningful way to make a difference to kids in your community.

  • If you are short on time
  • If you have some time to spare
  • If you have time to mentor or share your professional skills (more…)
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Attract the Best of the Best

Article courtesy of Catchafire; written by ReWork

Is recruiting exceptional talent one of your top priorities? If it’s not, it should be.

Knowing how to hire well is critical to the success of any organization. And when you’re faced with budgetary or timing constraints, it just means that you’ll have to get crafty. Here’s how to attract and secure the best of the best. (more…)

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From Leftovers to a Feast

In a story that aired earlier this year, NPR reported that the amount of food wasted each year in the U.S. is the equivalent of 141 trillion calories or about 1,249 calories per person each day. It’s a startling figure and certainly a novel way of looking at food waste.
(more…)

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The Importance of Third Party Endorsement in the Nonprofit Sector

(Research from the Software Advice)

It’s been true in the for-profit sector that third party reviews and seals do make a difference.  Tim Ash and many professionals in the online space have spoken about the importance of using third party endorsements as a way to build online trust (see his article on ClickZ). Well, a slice of that information is brought forward by Software Advice, a company that provides research and reviews of donor management systems.  They recently published an article on the importance for charities to display seals on their websites and printed materials to show donors that they responsibly manage funds. 

Below are excerpts from that research.  A full article can be found here.

(more…)

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