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Posted by on Aug 26, 2011

Drum Roll….What Supporters and Nonprofits Want!


Thank you friends for completing our survey this month! We gathered extremely valuable information from your responses, which will help us better serve you. Below are some findings that we have separated for easy reading; hopefully you’ll find the responses as exciting and intriguing as we did!

87% of BOARD MEMBERS told Us ¦

  • That reading reviews helped them better understand the organization’s programs.

37% of VOLUNTEERS told Us ¦

  • That reading reviews led to their decision to volunteer for a particular nonprofit.

95% of DONORS told Us ¦

  • That reviews helped them better understand the nonprofit’s work.

AND, 84% of DONORS told Us ¦

  • That reviews are considered helpful when deciding whether or not to give to the nonprofit.

For example, Joell Dunlap, Executive Director of Square Peg Foundation, reported, “reviews have helped us raise $10,000 for our organization.  Specifically, Square Peg Foundation has used reviews in grant proposals and letters to donors. She said, “Using reviews by an outside, 3rd party, increases legitimacy of our foundation leading to increased donations.  If you haven’t already used reviews in grant proposals or in letters to your donors, try it! You will be surprised at what will happen as a result!

Finally, CONGRATULATIONS to Audrey Evans, our GreatNonprofit User Survey winner! She’s receiving $50 to continue supporting her favorite nonprofit, Food for the Poor. Also,  Lutheran World Relief is our nonprofit winner of a $100 spa gift certificate! Use it to relax for all the hard work you do every day.

We’d love to hear your responses to these exciting results. Please feel free to comment below!


Perla & GreatNonprofits



1 Comment

  1. Considering the state of the economy these days I find it surprising (and comforting) that charitable giving isn’t down more. I think charities have gotten more sophisticated about how they market themselves. Innovative fundraising methods via the web in particular.

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