Filed under: volunteering
March 7, 2014
The Social Impact Statement – piloted by GreatNonprofits and the Pittsburgh Foundation provides transparency to donors and a direct link between their gift and the positive change affected in the community.
It’s a fact we face daily in the nonprofit sector: philanthropy has been relatively stagnant for years. Giving has only been growing at two percent, year over year.
What’s the cause of this lack of real growth and more importantly, how can we change it? There is a definite lack of tools in the sector for connecting donors to their direct impact. Donors want to know the on-the-ground difference that their money is making. Foundations, and their grantees, face a difficult task in communicating this impact to donors. And while overall philanthropy is sluggish, community-based giving is growing. So we know that donors want that kind of local connection—they want to know how their dollars are changing their communities.
Keeping this in mind, GreatNonprofits is developing tools for community foundations and nonprofits to show donors their direct 2 social impact. This past year, GreatNonprofits piloted one of those tools – the Social Impact Statement with the Pittsburgh Foundation. The goal was to test the theory that awareness about the direct impact of one’s giving should positively influence future charitable giving. The Social Impact Statement provides transparency to donors—a direct link between their gift and the positive change it affected in their community.
Together, we provided highly personalized email statements to about 17,000 donors. Each donor received specific information about what impact each of their donations had, photos, reviews and recommendations for other, similar local nonprofits. We reached out to each nonprofit to provide an accurate picture for each donor. We wanted to know, what does a $50 dollar donation go to, for example. Each donation was linked with a specific action taken by the nonprofit.
“The Social Impact Statement can solve a critical need in the nonprofit sector to engage donors…by providing valuable information on how donations made a difference” - Perla Ni, CEO of GreatNonprofits
The Nonprofit of the future is going to need to be able to connect the dots for their donors and the Social Impact Statement is the way to help the sector move toward emotionally engaged giving.
For instance, a $50 donation to Network of Hope provided one week’s worth of food, purchased at the Greater Pittsburgh Community Food Bank, to supply the Braddock Men’s Recovery Home.
What did we learn? Donors loved it! The emails had an open rate of nearly fifty percent and nearly fifty percent of respondents gave the statement a 10/10 rating. Plus, by using an algorithm based on actual donation patterns, the statement generated recommendations of 3 additional nonprofits per donor. Of the full list, we were able to generate recommendations for all but 27 donors. We heard that donors were excited to see their personal impact. Making the donation impact digestible to donors can lead to more donors giving more money, while rewarding the most high-impact community nonprofits.
The nonprofit of the future is going to need to be able to connect these dots for their donors and the Social Impact Statement is one way to help the sector continue to move in this direction of increased transparency and emotionally-engaged community giving.
Click here to read more on the Social Impact Statement
What do you think? Is this something that your foundation would be interested in using to communicate to donors? To learn more about getting involved, contact Perla Ni at firstname.lastname@example.org!
January 30, 2014
Guidestar – our partner – has declared February the month of February Nonprofit Love (we concur!). To help nonprofits, Guidestar is launching a series of webinars that are coming up in February. Both of these webinars are topics we at GreatNonprofits care about – transparency and feedback. And, we’re speaking at one of the events. So please, come one, come all. Register for the events below. Collectively, we can’t wait to have you.
Impact Call: Expanding the Definition of Transparency
GuideStar led the first revolution in nonprofit transparency by posting IRS Forms 990 online nearly two decades ago. That resulted in greater accountability in nonprofit practice and greater transparency in compensation, program effectiveness, and giving across the sector. Now GuideStar is helping to lead a second revolution. GuideStar’s Impact Call is a revolutionary idea: to proactively provide results in real-time to constituents and begin a systematic dialogue that encourages data-driven decision-making across the sector. Event details:
Monday, February 24, 2014 11:00 am Pacific Standard Time
Using Online Reviews to Showcase Your Impact
Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant or TripAdvisor to coordinate your last adventure? If you are like millions of people online, you did. And it makes sense: you are trying to get past “marketing speak” to look at what *real* people have to say about a particular product, service, or company.
Well now that same 360 feedback is available exclusively to the nonprofit world through –GreatNonprofits.org. GreatNonprofits is the largest online review site exclusively for nonprofits. In this webinar you’ll learn how to claim your profile, how to invite reviews, how to manage reviews to best showcase your impact and improve your programs. Also in attendance will be JustGive, a GreatNonprofits users and 2013 Top-Rated Nonprofit. You’ll learn how JustGive leverages GreatNonprofits the importance of online reviews to the donation process. Event details:
Thursday, February 27, 2014 10:00 am Pacific Standard Time
About our partnerships. GreatNonprofits partners with organizations like GuideStar and JustGive too syndicate nonprofit reviews. That way we are sharing nonprofit stories of impact more broadly that just among our user base. Our goal is to help nonprofits grow their causes by sharing stories of impact. To learn more about our partnership opportunities, click here.
January 29, 2014
Valentine’s Day is just around the corner. I’m still rounding up stray pine needles stuck in the rug and eating the few remaining arms and legs of broken gingerbread men. I really don’t need a tempting box of fancy chocolates or a lavish prix-fixe meal out on the town. How can I bring more meaning to a day that has become yet another opportunity to show affection and commitment through expensive presents and bouquets of flowers forced to bloom in the dead of winter?
You don’t have to look far to figure that one out. People in our communities need help all year long. We feel good about ourselves during the holidays when we buy a gift for a needy child or serve a holiday meal at a shelter. Why stop there when you can volunteer or donate to a local nonprofit or charity.
According to last year’s “Valentine’s Day Consumer Intentions and Actions Survey” by the Retail Advertising and Marketing Association, the average annual Valentine’s Day spending reached $13.19 billion. The amount the average American spends on Valentine’s Day is $116.21. Think of how a local nonprofit might spend that money.
Here are five ways to involve nonprofits or volunteering to celebrate Valentine’s Day with meaning.
Instead of going out to dinner, stay in and cook a special meal for your loved ones. Consider donating the money you saved to a community meal program, like these 2013 top-rated nonprofits:
- FOCO Café (Feeding Our Community Ourselves), Fort Collins, CO. “This team is focused on providing access to healthy, delicious and sustainable food to all members of our community.
- Widbey Island Nourishes, Whidbey Island, WA. One of the volunteers says this program “…provides highly nutritious, ready-made meals at no cost to food insecure youth on South Whidbey Island. Meals are prepared with love by volunteers using high-quality ingredients, including produce from local farms and fruit gleaned from trees throughout the community.”
Rather than a buying a bouquet of flowers, give to a community garden. Your donation will continue to give back as the months go by; those flowers will droop in just a few days. Check out these top-rated nonprofits:
- Square foot gardening, Ogden, UT. Volunteers are enthusiastic: “I support this foundation because it saves the environment, promotes healthy lifestyles, reduces our carbon footprint (no more local than in your own yard!) and helps the poor cut their food bills.”
- Generous Garden project, Greenville, SC. Here’s a thoughtful volunteer’s comment about this project: “I have truly enjoyed the work and getting my hands dirty, but most of all it’s the people that make the difference. It is great to meet new people each week and to know that we are all working to help other people in need.
Instead of a romantic weekend away, a donation can help people find a caring place to sleep during the harsh winter nights. Check out these 2013 top-rated organizations:
- Aurora Warms the Night, Aurora, CO. The mission of this organization is heart-felt: Preserve the life, health and stability of Aurora’s men, women, and children experiencing homelessness. “Aurora Warms the Night is a compassionate organization that reaches out to help the homeless of Aurora with vital and life-saving housing assistance on the coldest of nights.”
- Beverly’s Birthdays, North Huntingdon, PA. All children need to be recognized and feel valued. This organization provides birthday celebrations for homeless children living in shelters. As one volunteer says: “I think the most rewarding thing when attending a Beverly’s Birthdays party is seeing the smiles on the children’s faces.”
Set a wonderful example for your kids, showing them ways to embrace others. Ask them to help you pick a need that your donation can fill. These two organizations were top-rated in 2013:
- Camp Sunshine at Sebago Lake, Sebego, ME. This camp provides respite, support, joy and hope to children with life-threatening illnesses and their immediate families from around the world through the various stages of their journeys. Says one volunteer: “I have now had the opportunity to volunteer at camp four times and will be returning this weekend to volunteer again. As a former client served I cannot even begin to describe how much of an impact this organization has had on my family and my life.”
- GlamourGals, Foundation, Commack, NY. Teen volunteers in GlamourGals chapters around the country make regularly scheduled visits to senior homes to perform complimentary facials and makeovers. This comment from one volunteer captures the spirit of this organization: “Joining Glamour Gals, I hoped to gain experience and give back to the community. I lost my grandparents a couple years ago and it was very hard because I was so close to them. It left a huge hole in my heart that I thought would never heal. Glamour Gals has healed that hole in my heart. Every month I’m spending time with grandparents who aren’t mine, and it’s a blessing.”
Help someone in your own neighborhood. You may discover that a senior living near by needs a lift to the doctor or help getting groceries. Here’s one organization that matches drivers with riders:
- Neighbor Ride, Columbia, MD. This 2013 top-rated organization connects people: “volunteers drive – seniors thrive.” One volunteer summed up the experience this way: “While helping others, I get to meet some wonderful people who often touch my life with joy.”
For more inspiration, read through the descriptions of GreatNonprofit’s 2013 top-rated organizations here: http://greatnonprofits.org/awards/browse.
Contributing writer: Big thanks to our volunteer writer, Kathryn Maclaury for her time and contribution to this article.
January 3, 2014
As the Hollywood awards season begins to rev up, all eyes are front and center on the celebrities who will be strutting their stuff at the Golden Globes. Celebrities receive much critical acclaim for their work on the silver screen, but beyond the glitz and the glamour of showbiz, many of these household names are quietly serving on the sidelines as active philanthropists. Many celebrities are doing far more than just writing a check or turning up at a gala or cocktail party – some of the headlining nominees at this year’s Golden Globes are passionate volunteers, advocates, or founders of their own nonprofit organizations. Here are some of the 2014 Golden Globe nominees who are dedicated to causes far away from the lights of Hollywood.
January 3, 2014
Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant? Did you use TripAdvisor to help coordinate your last adventure? Or go to CitySearch to find a hotel?
December 31, 2013
For many of us, ushering in a new year means a chance to transform aspects of our lives. We do that by resolving to do things – lose weight, quit a bad habit, increase physical activity, call our moms more frequently and so on. While they are all great aspirations, all of which are on my list, there is something else that makes for a great resolution – doing good and helping others. (more…)
December 27, 2013
It’s that time of the year! There is just a couple of days remaining in the year to make your charitable donation. The stock market’s been good to many of you this year – so celebrate and give. As they say, “Only by giving are you able to receive more than you already have.”
This year you have so many great choices among organizations to give to. How do you choose?
Here’s a checklist –
1. What issues do you care about? You can make a difference on a wide array of issues. There are many ways in which you can give and make an impact. Your donations could…
- Provide dental care in communities where no doctors took children under 7 or accepted Medicare: PRASAD
- Build camp, latrines, provide food and water for families fleeing violence in the Central Condo Republic: International Rescue Committee
- Bridge the gap between science and policy, provide interesting briefings to Congress, open to the public, about complex energy and environmental issues: Environmental and Energy Study Institute
- Provide counseling, homework and SAT help: A Place Called Home
- Match volunteers with people with HIV/AIDS to ensure that men and women do not have to face their illnesses alone: Shanti Project
- Pay for fees for kids’ activities such as tutoring, summer camp, ballet lessons or ice hockey lessons while their parents are deployed overseas: Our Military Kids.
- Provide creative writing classes at community libraries for the low-income: LOFT
- Rescue and rehabilitate ill and injured seals and sea lions: Marine Mammal Center
- Help low-income people get medical care that they can afford: Access Partnership
These are just a few examples from the GreatNonprofits 2013 Top-Rated Nonprofit List.
2. Go with your heart – are you interested in having a local impact or national? National organizations tend to have more impact in raising awareness and policy-making, and therefore can have broader impacts. The advantage of local giving is that you can get more involved with an organization in addition to donating. There are thousands of nonprofits in each major city providing services ranging from meals for the elderly to legal aid for the low-income. Find your city’s list of nonprofits: Atlanta, Austin, Boston, Chicago, Cleveland,Columbus, Dallas, Denver, Houston, Honolulu, New York, Pittsburgh, Philadelphia, Portland,San Diego, San Francisco, San Jose, Seattle, Washington DC and more.
3. Go visit the nonprofit and experience it for yourself. Many nonprofits have community outreach events – and you can drop by and talk to them at their table at the community fair, or at their open house. Walk around and see if you can meet some of the people they serve – talk to them and get a sense of what services they value and their experience with the organization. Sign up to volunteer and see first hand the work of the nonprofit. By volunteering, you will meet other volunteers, even some board members or clients and get to witness their program first-hand.
Just remember, you have just a couple of more days to make your 2013 tax-deductible donation count. Giving unleashes endorphins – so give to a worthy cause, and enjoy the true season of giving!
November 20, 2013
The enormity of the human tragedy and pain caused by Typhoon Haiyan is splashed across every news site and TV. As we think about how we can help, there are several lessons we’ve learned from Hurricane Katrina, the South Asian Tsunami and the Haiti earthquake to remember. (more…)
November 20, 2013
So the day we’ve all been waiting for is here! #GivingTuesday – a national movement and brainchild of the 92nd Street Y– The idea is to create a daylong national effort to help charities raise money online during the holiday season – and right on the heals of Cyber Monday and Black Friday. We’ve been preparing for months. But what do you do when the day is here? Here are tips depending on who you are!
November 20, 2013
By contributing writer Amanda Howard, and Brad Jamison, contributing writer and founder of Good Citizen,
Christmas time is often called “the most wonderful time of the year” and I couldn’t agree more. I LOVE Christmas – the traditions, time with family and friends, gift giving, cooking, eating, singing holiday favorites, church on Christmas Eve and more.
Now, there is another side of this time of year that has gotten a bit out of control – the commercial side. Now, don’t get me wrong, I am not opposed to the commercial side of the holidays. I love giving gifts to those I love – I get a thrill out of finding just the right thing, big or small, and presenting it to them. But, I do think it has gone too far, as the hope and joy seem to have been replaced by greed and selfishness.