Filed under: Press
February 26, 2015
Securing media coverage for your nonprofit organization can be frustrating, especially when you take the time to send a press release and never hear anything back. But journalists are on a tight deadline and don’t have the time to respond to every pitch. In order to make your press release stand out, follow these three simple strategies: pitch a relevant story angle, write like a journalist, and add a personal touch.
The number one question newsroom editors ask before covering a story is “why should I care?” To make your story matter it needs to have a timely angle or tie into a local/national trend. For example if you are promoting water conservation, lead in with a startling statistic about California’s drought or an upcoming event like Earth Day. Another strategy is to pitch a follow-up piece on a story the journalist has covered in the past. If the reporter did a story about overcrowding at an animal shelter, suggest they meet with your no-kill nonprofit about how to get more cats and dogs adopted.
It is also important to make the information in your release easy to find. “Put the contact information right up top followed by a sentence or two summarizing what it’s about,” recommends Danny Willis with the Bay Area News Group. Business jargon or over-the-top statements are red flags for media professionals. The easier you make it for journalists to cover a story, the more likely your story will be picked up.
Finally when you are ready to submit your release, send it to reporters or producers personally. Journalists rely on a handful of interview contacts for most stories, so the goal is to get on their short list. Reporters are always looking for passionate experts locally, who are willing to be interviewed at a moment’s notice. Build relationships with journalists in your city and then follow-up with them personally after sending a press release. If a media organization does reach out, never turn down an interview request because as the old adage goes “any publicity is good publicity”.
For other ideas about how to get press coverage visit GreatNonprofits’ Social Media and Marketing Kit at http://goo.gl/z45Qvo.
Brittany Freitas is a media professional, with 5+ years of experience producing and reporting local television news. You can reach her at firstname.lastname@example.org.
July 23, 2014
GreatNonprofits has announced that it has been selected to lead the future of the Giving Library.
January 7, 2014
Here at GreatNonprofits, we believe in allowing people to find, review and openly share information as the best way to find the right nonprofits to support. Our goal is to make it easy for people to share knowledge so that other people can benefit from it. With this in mind, we recently entered into a data sharing agreement with Truist, a leading provider of corporate social responsibility and philanthropy services. Truist helps companies manage their employee giving, matching, and volunteering programs. Over the coming months, Truist will be incorporating our user reviews into their various products so their users can leverage this information to make decisions about their charitable giving. (more…)
December 23, 2013
Leading Provider of Corporate Philanthropy Solutions to Source Data from Top Charity Review Site
WASHINGTON, Dec. 16, 2013 –Truist, a leading provider of corporate philanthropy solutions, and GreatNonprofits, the largest social review site for charities, announced a partnership today to share data across their platforms. (more…)
December 17, 2013
How to Choose A Charity This Season Of Giving
Redwood Shores, Calif. – In 2013, an expected $375 billion will be donated to charities. To help donors and volunteers find worthy charities to support this season of giving, GreatNonprofits has just released the 2013 Top-Rated Nonprofits List for San Francisco. (more…)
December 12, 2013
Redwood Shores, Calif. - GreatNonprofits, the largest nonprofit review site (think Yelp for nonprofits), lets people quickly find charities doing the most good, helping them donate wisely in this season of giving. Donors can find worthy nonprofit organizations based on nearly 200,000 real-life stories of impact, written by volunteers, donors and beneficiaries. (more…)
November 20, 2013
By Craig Newmark: contributing writer and founder of Craigslist.
Hey, I’ve teamed up with CrowdRise and the Huffington Post to host a Holiday Challenge over on CrowdRise to help nonprofits raise a lot of money this season.
As they say – here’s how it’s going down.
The Holiday Challenge will work similar to the #VetsChallenge that I sponsored over the summer, but this time, any charity is able to sign up. Over $200,000 will be given to nonprofits throughout the challenge. Last year over $1,000,000.00 was raised for charities.
November 20, 2013
GreatNonprofits Publishes 2013 Top-Rated Charity List
This Season of Giving when most Americans donate and volunteer for nonprofits, GreatNonprofits, the largest nonprofit review site (like a Yelp for Nonprofits) announces the 2013 GreatNonprofits Top-Rated List. Over 1,400 nonprofits ranging from national nonprofits to local nonprofits are on the list. In 2013, an expected $375 billion is expected to be donated to nonprofits. The Top-Rated List of nonprofits helps donors find worthy charities. (more…)
September 12, 2012
How often do you read reviews of products, restaurants, or movies before you make a purchasing decision?
Do you use TripAdvisor or Amazon reviews or browse the Zagat guides? Most shoppers rely heavily on customer reviews. In fact, 65 percent of customers report reading reviews “always” or “frequently” before deciding to make a purchase. The same also applies to charities. And if you think the large national charitable organizations have the advantage, think again.
Check out full article by CEO Perla Ni in this month’s issue of Advancing Philanthropy!
May 6, 2012
When we here at GreatNonprofits announced the winners of the 2012 Green Awards, we saw some fascinating trends. The organizations with the most reviews are far from the usual suspects; the leading nonprofits are small and local and frequently boast uncommon and niche missions.
One of the contest winners was the Bat World Sanctuary, based in Mineral Wells, TX. The nonprofit, dedicated to the rescue and rehabilitation of bats has racked up 144 reviews and have nearly a five-out-of-five star average. The Sanctuary works to protect wild bat colonies and provides sanctuary for non-releasable bats.
Reviews ranged from kids who got help with school projects through the nonprofit, to wildlife rehabilitators. One reviewer stressed the importance of the organization’s educational component, “I feel that Bat World Sanctuary is doing a great deal to educate the public on the importance of bats, along with protecting these incredible creatures.” Another reviewer mentions needing help identifying bats, writing “The only group that responded to my plea for information was Bat World Sanctuary.”
The contest, which allowed local environmental nonprofits to be honored through online volunteer, client and donor reviews, was created as a way to bring attention to under-the-radar organizations doing exemplary work to promote sustainability and the environment. More than 130 nonprofits participated.
Another winning organization, WiserEarth, hopes to spread the messages of sustainability by offering a website covering eco-issues in Spanish, French, Chinese, German, Italian, Portuguese and Indonesian. Volunteers help with translation. Reviewers were impressed with the global and local opportunities the site provides:
“I am passionate about the potential impact nonprofits can have then they work together to build movements, instead of trying to “own” the cause or work themselves. As such, I was incredibly happy to work with WiserEarth to collaborate on local groups and events around the world that meant local organizations could come together, share knowledge, and grow together. WiserEarth’s collaborative approach is refreshing and promising!”
The Professional Animal Retirement Center shows 15,000 people around their sanctuary every year. Visitors learn about more than 45 exotic and endangered former “pets” and retired performers, and about conservation of endangered species and habitats.
“I love visiting,” writes one reviewer. “It was such an up close experience in seeing the animals, and the care that is tendered them is so very clear.”
Mindy Stinner, Executive Director at Conservators’ Center, another winning organization, says she entered the contest to get feedback from volunteers. The reviews the organization received “brought some of our hardworking employees and volunteers to tears,” she says. More importantly though, the reviews highlighted what people like most about the enter, which Stinner says has helped it better refine what it does to ensure that visitors walk away determined to spread the word.
The results of this contest is consistent with the overall ratings of nonprofits on the website. Small and local nonprofits consistently get higher satisfaction ratings from volunteers and donors than larger and national ones.
Why is this? We believe that smaller organizations provide meaningful opportunities for volunteers to do real programmatic work – not just stuff mailers. They also provide more hands-on opportunities for donors. Donors might be able to visit the nonprofit, or meet with the staff or participate as a volunteer on a project. Smaller organizations are probably also a lot more “high-touch” – they can respond quickly to donor or volunteer requests or feedback.
And most importantly, the work of local organizations is more visible in the community where donors and volunteers live.
A sort of Zagat guide of candid reviews of nonprofits, GreatNonprofits.org provides a platform for those who want to share their experience and also functions as a library of honest, user-generated content to aid potential volunteers and donors in their search for the right nonprofit.