Leave a Comment December 10, 2014
This year “GivingTuesday” generated at least $45.7 million for nonprofit organizations. That’s up roughly 65 percent from 2013 according to givingtuesday.org. Here are five ways to keep that momentum going through December and beyond:
Cultivate Social Media
Interact with donors and viewers on social media by thanking them, re-tweeting, or replying to direct messages. For example Irwin Naturals, an alternative health company, posted a picture showing how their fundraising project helped a retirement home decorate for the holidays.
Also amplify your message with visuals and infographics. Utilize free tools like Picktochart, Visuall.y and InfoActive. You can find the top 12 websites at http://www.practicalecommerce.com/. Another option is to upload and edit videos with your iphone using videolicious and camtastic.
Tools like storify or tagboard.com can showcase mentions to donors. This tagboard from GreatNonprofits’ 2014 Top-Rated awards exemplifies how nonprofits are using videos, testimonials, and awards in their social media. The Cambodian Children’s Fund combined a visual of their clients with the award. Summit Adventure featured one of their participants talking for 30 minutes about the impact of their program. You can also use certificates like the one on the right. (more…)