Filed under: Fundraising

The Importance of Third Party Endorsement in the Nonprofit Sector

Leave a Comment August 1, 2014

(Article from the Able-Altruist)

It’s been true in the for-profit sector that third party reviews and seals do make a difference.  Tim Ash and many professionals in the online space have spoken about the importance of using third party endorsements as a way to build online trust (see his article on ClickZ). Well, a slice of that information is brought forward by Able-Altruist.  Able Altruist recently published an article on the importance for Charities to display seals on their websites and printed materials to show donors that they responsibly manage funds. 

Below are excerpts from that research.  A full article can be found here.

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The Surprising Truth Behind Beneficiary Feedback

Leave a Comment July 15, 2014

Article written By Shuo Xie & Kris Sankaran

New research suggests that the feedback of nonprofit clients is less biased than many think.

In the business world, collecting user feedback has become a rule of thumb. It enables companies to improve products or services, and strengthen relationships with clients. The social sector also recognizes the importance of collecting and responding to client feedback, but critics cast doubt on its validity, citing “courtesy bias”—the tendency for people to give answers they think the asker wants to hear. (more…)

Give Kids The World, a 2013 Top-Rated Winner, Leverages Social Media to Spread the Love

Leave a Comment May 22, 2014


Amid Central Florida attractions such as Walt Disney World and SeaWorld lies Give Kids The World Village, a 70-acre nonprofit storybook resort that hosts children with life-threatening diseases, along with their families.  Founded in 1986 by Henri Landwirth, a successful hotelier who survived five years as a child in Auschwitz, children come here from every state and 75 countries for complimentary vacations, intended as a respite from the weight of their illnesses. In addition to accommodations in one of the Village’s 144 villas, their vacation includes  meals, entertainment and donated tickets to nearby attractions like SeaWorld, Universal Orlando Resort  and Walt Disney World. (more…)

Most Often Asked Questions About Donor Communications

Leave a Comment May 14, 2014

Article written by Tom Ahern

I’ve found that most donors just browse – they don’t really read our materials. Considering the time and cost involved, why keep sending them?

I teach a workshop called “Writing for Results.” It’s about winning new donors and keeping existing donors. The first thing I tell the audience is this: donor communications are NOT about reading; donor communications are about getting people to ACT on your behalf — either now or later. What does a newsletter do for a charity? It helps retain donors. Not because they read the articles and decide they’ll stay, but because you show how you love and need them as they skim the photos and headlines. (more…)

About the 2014 Top-Rated Awards

Leave a Comment March 18, 2014

 

Top Rated Awards: Coming April, 2014

The GreatNonprofits Top-Rated Awards has been running since 2009. Think of the program like a people’s choice awards where volunteers, donors and people served by the great work of each and every nonprofit can cast their vote in the form of a review to express their appreciation and potentially win nonprofits a spot on the List.  Read about the previous Top-Rated winners.

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Spring Cleaning for Social Good!

Leave a Comment March 14, 2014

Four Ways Your Spring Cleaning Can Be Used For Social Good.

Housebound by bad weather? Why not do a little pre-emptive spring cleaning. Start small; maybe you have a linen closet or a bookshelf that could use some pruning. Don’t think of it as chore, but as a way to pass along items you no longer need to someone in need. Here are four things you can do: donate books, linens, clothing, or if you’re selling on eBay, donate a portion of the proceeds. You’ll be surprised how good you’ll feel and how much you can help. (more…)

GreatNonprofits’ Social Impact Statement

Leave a Comment March 7, 2014

The Social Impact Statement – piloted by GreatNonprofits and the Pittsburgh Foundation provides transparency to donors and a direct link between their gift and the positive change affected in the community.

It’s a fact we face daily in the nonprofit sector: philanthropy has been relatively stagnant for years. Giving has only been growing at two percent, year over year.

What’s the cause of this lack of real growth and more importantly, how can we change it? There is a definite lack of tools in the sector for connecting donors to their direct impact. Donors want to know the on-the-ground difference that their money is making. Foundations, and their grantees, face a difficult task in communicating this impact to donors. And while overall philanthropy is sluggish, community-based giving is growing. So we know that donors want that kind of local connection—they want to know how their dollars are changing their communities.  (more…)

Nonprofit Love: Two FREE Online Events from GuideStar You Won’t Want to Miss

Leave a Comment January 30, 2014

Guidestar – our partner – has declared February the month of February Nonprofit Love (we concur!).  To help nonprofits, Guidestar is launching a series of webinars that are coming up in February. Both of these webinars are topics we at GreatNonprofits care about – transparency and feedback. And, we’re speaking at one of the events. So please, come one, come all. Register for the events below. Collectively, we can’t wait to have you.

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Tapping Into Corporate Giving

Leave a Comment January 30, 2014

The World Of Corporate Giving Has Changed

Did you know that:

  • Less than 6% of the $320 Billion that is donated annually to North American charities is done online.
  • Less than 5% of that amount comes from corporations.
  • 70% of employees are not engaged in their jobs – and 25% are actively disengaged.

These are all statistics that Benevity, a software social enterprise that helps companies engage their customers and employees through giving back, hopes to change.  And they highlight issues that corporate social good efforts, like employee giving and volunteering programs, are evolving to address. “Doing well by doing” good is more than just a tagline; it’s a business imperative. The good news is that an increasing number of companies are doing more – they’re part of a significant shift towards integrating support for causes into their operations.   (more…)

How to Make Social Sourced Reviews Work for Your Nonprofit

Leave a Comment January 3, 2014

Think about the last time you bought something online. Did you look at Amazon or Google reviews first? Did you use Yelp to find a great local restaurant? Did you use TripAdvisor to help coordinate your last adventure? Or go to CitySearch to find a hotel?

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