Filed under: Campaigns
January 12, 2015
A book excerpt from Matterness: What Fearless Leaders Know About the Power and Promise of Social Media by Allison Fine:
Karen Klein was riding a school bus filled with middle-school children in Greece, NY, on June 19, 2012. Karen had been safely delivering children to and from school for twenty-three years, but as much as that Tuesday was like any other day on the bus, it was also profoundly different. The yelling and taunting that routinely occurs on school buses across the country spiraled out of control that day, and rather than aiming their cruel verbal fusillades at one another, three seventh-grade boys aimed it at Karen — and a fourth videotaped it on his cell phone. (more…)
January 12, 2015
For an excerpt of, "Matterness" click on the image.
Here Are Five Steps to Get You Moving in the Right Direction from Allison Fine, author of “Matterness, what fearless leaders know about the power and promise of social media.” For an excerpt of Allison’s book, click here.
- Think Abundance. Do you spend more time in meetings discussing what could go wrong or what could go right? Is your organization afraid of what people out there could do to harm your organization, or are you excited about engaging in their natural creativity and enthusiasm? Are critics treated as whackadoodles intending to do harm or as friends who are frustrated and want you to do better?
- Start Speaking With Not At Your Constituents. Stop using social media to just broadcast messages at people and start using them to ask real questions the answers to which are important to your efforts.
- Work with Your Crowds. Get in conversation with your crowds wherever they are. Ask them to do something creative with you, learn something together, gather information and intelligence, co-create an event together – before your ask them to buy a ticket!
- Gather Your People On Land. Gather ten or so donors together in someone’s home and talk about your cause with them. Discuss whether and how you make them feel like they matter. Do your communications feel personal? Does it feel like you only communicate with them to ask for money? Are they learning more about the cause?
- Figure Out What Scares You Most About Social Media– And Do It. Find a friend to teach you how to tweet, and spend a half an hour a day on Twitter. Talk to a critic on your blog, directly, like a human being, for the world to see. Encourage your younger staffers to use social media to talk about the organization (with some ground rules and talking points) and let them make mistakes. The sky won’t fall – I promise.
Allison Fine is among the pre-eminent guides to the social media revolution. Her new book is Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. Matterness explains how and why people and organizations are better together with social media. It implores organizational leaders to stop focusing in the mythical fears keeping them locked behind their walls and to start working with rather than at people. In the end, the book explains that we don’t need better people; we need better leaders
January 8, 2015
Creating a video for your nonprofit organization can be a daunting task. But the benefits of getting behind the camera, or in front of it, are worth it. “1.8 million words is the value of one minute of video,” according to Dr. James McQuivey of Forrester Research. Videos inspire people to get involved or donate to a cause. It is estimated that 100 million internet users watch online video everyday. If you’re ready to get started, here are some simple guidelines for creating a video narrative: (more…)
January 7, 2015
The holidays may be over, but the good will and spirit of sharing doesn’t have to stop. In fact, the winter weather continues for at least a couple of months and we have far too many neighbors and residents in our cities spending frigid nights outside, with no shelter. If you were overcome by activities over the holidays, maybe now, in the new year, you’ll have a chance to help those in need. Here are some organizations that work year round, collecting warm coats, shoes, and blankets. Hopefully you will be moved and encouraged by their stories to help those in your own community who are in need.
A “bag of love” filled with a handmade blanket, a stuffed animal, and a few of life’s necessities give a child a sense of security in uncertain times. Top-rated by GreatNonprofits in 2014, Bags of Love, based in Eugene, OR, has distributed over 5,000 bags to children in crisis since 2008. As one volunteer states: “…each person plays an important role in making Bags of Love reach as many children in our community as possible, whether it is sewing bags and quilts, filling bags or delivering bags, serving on the Board, or helping with fundraising events.”
In partnership with firefighters, Rotary and other civic clubs, local
businesses, and community agencies, Operation Warm provides brand new winter coats to at-risk children who live in need. The gift of a brand new winter coat brings a child happiness and warmth and empowers her to attend school and play outside on cold winter days. Located in Chadds Ford, PA, Operation Warm helps kids across the US. “Working with this organization has opened my eyes not only to the problems facing the underprivileged in our country, but that there are thousands of volunteers and campaigns to do something to stop it.”
Cradles to Crayons (C2C) provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. With locations in Boston and Philadelphia, C2C’s special “Gear Up for Winter “campaign supplies kids with the cold weather gear that they need to stay warm and safe from October through February. At the Boston office, kids over the age of five are welcome to volunteer. Kids and adults inspect, sort, and package all new and like-new donations into customized “KidPacks.” It’s never too early to start teaching your kids how to give back to their community.
From its headquarters in San Francisco, CA, One Warm Coat (top-rated by GreatNonprofits in 2014) works to provide any person in need with a warm coat, free of charge. What a simply stated, heartfelt goal! The organization began as a coat drive on Thanksgiving weekend in 1992. Last year over 600,000 people in need received a coat of their own and over 17,000 children received a new coat. When a recipient puts on a new coat, he or she is warmed physically and spiritually, by knowing that someone cared.
The staff and volunteers at My New Red Shoes believe that every child, regardless of his or her circumstances, should feel confident and positive about going to school. Ultimately, their goal is to provide new shoes and clothing to as many young people in need as possible. For those who give, My New Red Shoes cultivates compassion by connecting the broader community to its mission and the children they serve through volunteerism. As one volunteer said, “Growing out of a simple idea to offer homeless children the dignity they deserve on the first day of school, the organization impacts thousands of youth in our community.”
What good can a simple item, like a warm coat, do? According to Operation Warm, a recent survey sent to organizations that receive coats recorded these positive answers from respondents:
- 99% believed that the coat reduced the financial burden on their family.
- 75% believed the coats had a positive impact on school attendance.
- 100% believed the coats had a positive impact on their children’s emotions and self-esteem.
Survey respondents went on to state that the coats helped their children feel happy, smart, proud, or worthy.
It’s not too early to start a little spring cleaning. You might find a little used or gently worn coat that would be the perfect gift for someone in your community who could really use it. Check out your local churches, social service or local government agencies that serve your area. Chances are, someone can direct you to an organization that would gladly take a coat or two off your hands. Or check out the organizations described above; they all accept online donations. GreatNonprofits is another wonderful source of information about caring organizations in your neighborhood and across the globe.
December 10, 2014
This year “GivingTuesday” generated at least $45.7 million for nonprofit organizations. That’s up roughly 65 percent from 2013 according to givingtuesday.org. Here are five ways to keep that momentum going through December and beyond:
Cultivate Social Media
Interact with donors and viewers on social media by thanking them, re-tweeting, or replying to direct messages. For example Irwin Naturals, an alternative health company, posted a picture showing how their fundraising project helped a retirement home decorate for the holidays.
Also amplify your message with visuals and infographics. Utilize free tools like Picktochart, Visuall.y and InfoActive. You can find the top 12 websites at http://www.practicalecommerce.com/. Another option is to upload and edit videos with your iphone using videolicious and camtastic.
Tools like storify or tagboard.com can showcase mentions to donors. This tagboard from GreatNonprofits’ 2014 Top-Rated awards exemplifies how nonprofits are using videos, testimonials, and awards in their social media. The Cambodian Children’s Fund combined a visual of their clients with the award. Summit Adventure featured one of their participants talking for 30 minutes about the impact of their program. You can also use certificates like the one on the right. (more…)
June 13, 2014
You’ve been wondering, what has GreatNonprofits done for me lately? We’ve listened to what you’ve wanted, and here are the details about our latest release’s new features! (more…)
May 22, 2014
Amid Central Florida attractions such as Walt Disney World and SeaWorld lies Give Kids The World Village, a 70-acre nonprofit storybook resort that hosts children with life-threatening diseases, along with their families. Founded in 1986 by Henri Landwirth, a successful hotelier who survived five years as a child in Auschwitz, children come here from every state and 75 countries for complimentary vacations, intended as a respite from the weight of their illnesses. In addition to accommodations in one of the Village’s 144 villas, their vacation includes meals, entertainment and donated tickets to nearby attractions like SeaWorld, Universal Orlando Resort and Walt Disney World. (more…)
March 18, 2014
Top Rated Awards: Coming April, 2014
The GreatNonprofits Top-Rated Awards has been running since 2009. Think of the program like a people’s choice awards where volunteers, donors and people served by the great work of each and every nonprofit can cast their vote in the form of a review to express their appreciation and potentially win nonprofits a spot on the List. Read about the previous Top-Rated winners.
March 7, 2014
The Social Impact Statement – piloted by GreatNonprofits and the Pittsburgh Foundation provides transparency to donors and a direct link between their gift and the positive change affected in the community.
It’s a fact we face daily in the nonprofit sector: philanthropy has been relatively stagnant for years. Giving has only been growing at two percent, year over year.
What’s the cause of this lack of real growth and more importantly, how can we change it? There is a definite lack of tools in the sector for connecting donors to their direct impact. Donors want to know the on-the-ground difference that their money is making. Foundations, and their grantees, face a difficult task in communicating this impact to donors. And while overall philanthropy is sluggish, community-based giving is growing. So we know that donors want that kind of local connection—they want to know how their dollars are changing their communities. (more…)
January 30, 2014
GreatNonprofits, in collaboration with America’s Charities, invites you to participate in the Snapshot 2014 survey. Your participation in this survey will provide valuable insights into how nonprofits work with companies and their employees to build strong partnerships, and how nonprofits demonstrate impact from the contributions they receive.
Your input is vital to Snapshot 2014. The findings will be published by America’s Charities and shared with corporate funders in April 2014. We will also provide you with a copy of the report. To participate in this short, 15-minute survey, click this link: https://www.surveymonkey.com/s/0114GNP
Please complete the survey by February 7, 2014. Your responses will be kept anonymous and will only be used in an aggregated format. Thank you for your help and contribution to this important topic. (more…)